Join Christine with Verne Harnish as they talk about pricing’s critical importance in marketing. Verne, besides his multiple accomplishments, is the founder and CEO of Scaling Up, which is in the business of enabling companies to get to the next level. Stay tuned to hear how big companies like Amazon, Uber, and Simon-Kucher utilize the potential of pricing to their advantage!

Here are the things to expect in the episode:

• Without having to spend a dime, pricing can

• Pricing is not a logical decision. It’s psychological!

• Costs are not the be-all and end-all in business.

• And much more!

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About Verne Harnish:

Verne Harnish is the founder of the world-renowned Entrepreneurs’ Organization (EO), with over 14,000 members worldwide, and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” held at MIT, a program in which he still teaches today.

Founder and CEO of Scaling Up, a global executive education and coaching company with over180 partners on six continents, Verne has spent the past three decades helping companies scaleup.

He’s the author of the bestseller Mastering the Rockefeller Habits which is translated into 9 languages; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword. His latest book Scaling Up (Rockefeller Habits 2.0) has won eight major international book awards including the prestigious International Book Award for Best General Business book.

Verne also chairs the annual ScaleUp Summits in collaboration with Bloomberg and serves on several boards including chair of The Riordan Clinic; co-founder and chair of Geoversity; and board member of the Million Dollar Women’s movement. A private investor in many scaleups, Verne enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.

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Connect with Verne Harnish!

Website: https://scalingup.com/ 

LinkedIn: https://www.linkedin.com/in/verneharnish

Facebook: https://www.facebook.com/scalingupgazelles/ 

Instagram: https://www.instagram.com/scalingup2.0/ 

Beat the Crisis: https://amzn.to/3q6zrdo 

Confessions of the Pricing Man: https://amzn.to/3tKyvOb 

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Connect with Christine Trumbull!

Website: https://www.coachingtheclimb.com/ 

Facebook: https://www.facebook.com/ChristineLTrumbull 

Coaching the Climb Facebook Group: https://www.facebook.com/groups/coachingtheclimb 

LinkedIn: https://www.linkedin.com/in/christine-trumbull-coachingtheclimb/