In this first episode of The Business Behind the Story, I’m breaking down why storytelling isn’t fluff; it’s the key to building trust, attracting aligned clients, and turning your message into something people actually remember.

I’ll share how I learned this the hard way, what science says about stories that sell, and three ways to start using your story to grow your business today.

If you’ve ever wondered why your content isn’t converting or how to stand out without shouting this one’s for you.