In this first episode of The Business Behind the Story, I’m breaking down why storytelling isn’t fluff; it’s the key to building trust, attracting aligned clients, and turning your message into something people actually remember.

I’ll share how I learned this the hard way, what science says about stories that sell, and three ways to start using your story to grow your business today.

If you’ve ever wondered why your content isn’t converting or how to stand out without shouting this one’s for you.

The Business Behind the Story is a podcast about what actually builds a business.

It’s not just strategy. It’s not just hustle. It’s the story.

Hosted by Stephen Stanberry, this show helps entrepreneurs master the art of storytelling so they can connect deeper, create better content, and sell without sounding like a robot.

You’ll hear honest interviews with founders and creatives, plus solo episodes where Stephen breaks down lessons he’s lived (and learned the hard way).

If you run a business, make content, or want your message to hit harder, this is the show.