There are 782 minutes of combined insights and inspiring journeys we had to edit down to arrive at this 32-minute special, which hones in on 5 key areas:

• Brands challenging the norm
• The importance of people – Your tribe and your culture
• Investors' viewpoints on brand thinking
• Brand DNA - your brand in one word

And to finish it off, not-to-be-missed brand advice from these successful entrepreneurs and investors that we needed to bring back up front and center.

Show your support for Hitting The Mark, and if you have been listening and have not rated the show yet, please do so wherever you listen to podcasts.

Thank you, and enjoy!

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Here is who you will be hearing from on this episode:

BRANDS CHALLENGING THE NORM:

3:15 - 5:35 = Liquid Death (Mike Cessario)

5:35 - 7:13 = Wilkmazz (Sam Mazzeo)

7:13 - 8:59 = Antis Roofing (Charles Antis)

8:59 - 10:21 = &Pizza (Michael Lastoria)

10:21 - 13:02 = Charity Water (Scott Harrison)

THE IMPORTANCE OF PEOPLE – YOUR TRIBE AND YOUR CULTURE:

13:37 - 14:11 = The Futur (Chris Do)

14:11 - 14:30 = Double Dutch (Raissa & Joyce de Hass)

14:30 - 14:36 = Journey Meditation (Stephen Sokoler)

14:36 - 15:36 = Parlor Skis (Mark Wallace)

15:36 - 15:49 = Journey Meditation (Stephen Sokoler)

15:49 - 18:18 = &Pizza (Michael Lastoria)

INVESTOR'S VIEWPOINT ON BRANDING:

18:47 - 19:35 = Angel Investor (Frank Demmler)

19:35 - 21:18 = Dormitus Brands (Mark Thomann)

21:18 - 22:26 = New Crop Capital (Chris Kerr)

BRAND DNA – YOUR BRAND IN A SINGLE WORD:

23:23 - 23:29 = The Futur (Chris Do)

23:29 - 23:31 = Rogue Brands (Raaja Nemani)

23:31 - 23:32 = 4th & Heart (Raquel Tavares)

23:32 - 23:34 = Bureo (Ben Kneppers)

23:34 -23:35 = Journey Meditation (Stephen Sokoler)

23:35 - 23:37 = Antis Roofing (Charles Antis)

23:37 - 23:38 = Beboe (Clement Kwan)

23:38 - 23:39 = Idagio (Till Janczukowicz)

23:38 - 23:39 = Charity Water (Scott Harrison)

23:39 - 23:40 = Liquid Death (Mike Cessario)

23:40 - 23:43 = &Pizza (Michael Lastoria)

23:43 - 24:04 = Bureo (Ben Kneppers)

24:04 - 24:35 = Charity Water (Scott Harrison)

24:35 - 25:01 = Idagio (Till Janczukowicz)

25:01 - 25:28 = Beboe (Clement Kwan)

25:28 - 25:53 = Rogue Brands (Raaja Nemani)

NOT-TO-BE-MISSED BRAND ADVICE:

26:26 - 26:46 = Rogue Brands (Raaja Nemani)

26:46 - 27:02 = The Futur (Chris Do)

27:02 - 27:20 = Barrel Bourbon Foods (Matt Jamie)

27:20 - 28:10 = Cameo (Devon Townsend)

28:10 - 28:22 = Tiny Beans (Eddie Geller)

28:23 - 29:23 = Double Dutch (Raissa & Joyce de Hass)