Hitting The Mark

Hitting The Mark

By Fabian GeyrhalterBusinessEntrepreneurshipInvestingMarketing
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Hitting The Mark episodes

  • KENT: Jeff Grace, Co-Founder

    Advertising veteran Jeff Grace and his wife, Stacy, founded the underwear brand KENT, which uses no synthetics, pesticides, or plastic. Every piece of KENT clothing (even the packaging) is fully biodegradable and compostable, reducing landfill waste and helping to reverse climate change.

    This episode felt more like a casual yet fascinating chat between two brand marketing guys who also started their own D2C businesses. So if you seek advice on running (or not running) ads, influencers, optimization, brand authenticity, and brand stories, this episode is for you. And we made sure to drop lots of brand gossip in between.


     

    51 min
  • SendCutSend: Jim Belosic, Founder & CEO
    SendCutSend is a B2B manufacturing company, yet it's become a beloved brand among those familiar with it. The 700-employee company makes custom parts for DIYers in the garage and for innovation giants like Disney, Waymo, and Blue Origin. Jim pivoted from running a software and marketing shop to becoming a Sequoia-funded manufacturing giant. We discuss how both constraints and conviction drive his business and what it took to craft a brand.
    51 min
  • Olde Raleigh Distillery: Brandon McCraney, Proprietor, Master Blender
    Brandon McCraney is the Founder and Master Blender at Olde Raleigh Distillery, a family-owned and operated craft distillery focused on small-batch and limited-release bourbon and whiskies. Two years into this journey, Olde Raleigh was honored with the prestigious title of Best Micro Distillery in the US. This brand story is as much about persistence as it is about art, and Brandon was so focused on brand storytelling that there was a line around the block on opening day.
    35 min
  • Le Prunier: Allison Taylor, Co-Founder
    Allison Taylor grew up on her family’s plum farm in Northern California, which has been around since 1916 and is one of the world's largest producers of dried plums. In 2018, Allison and her sisters launched Le Prunier, a plum-based skincare brand that reunited them with the farm and created a new family business that is rooted in authenticity and sustainability.
    45 min
  • [untitled]: José Chayet & Dan Lilienthal, Co-Founders
    Dan Lilienthal and José Chayet co-founded [untitled], a sacred place for work-in-progress music used by hundreds of thousands of artists and producers, including Justin Bieber, Hayley Williams, and Geese. The brand was recently awarded one of Fast Company’s 10 most innovative music companies of 2026.
    52 min
  • Air: Tyler Strand, Co-Founder, CTO & COO
    Tyler Strand co-founded the creative operations platform Air, a tech company that could easily be seen as a media agency. Air is empowering Creatives in the age of AI, and the entire brand is built on smart brand marketing. The team is putting out all kinds of crazy campaigns that most Creatives wish their agency would let them run, thereby building a bond and a community that reaches far beyond the product.
    49 min
  • IZIPIZI: Charles Brun, Co-Founder
    15 years ago, Charles Brun started C-Concept together with two of his best friends. A B2B2C company that made reading glasses, founded by friends who saw a need for stylish readers for their Parisian moms. Fast forward to today, and the name has changed to IZIPIZI, and the company is selling design-forward eyewear for all occasions in thousands of stores around the world.
    48 min
  • Linden Creek: Alisa Sparks, Founder & CEO
    Alisa Sparks quit her government finance job to get into interior design without any formal training. She tested her theory, and the market responded. Today, this bold move sees her at the helm of Linden Creek, a home staging and interior design franchise with over 20 locations nationwide and many more planned.
    49 min
  • Archer: Eugene Kang, CEO & Founder
    Eugene Kang grew up stocking shelves in his parents' gas station convenience stores, then one day took a mesmerizing bite of beef jerky at a small roadside stand, tracked down the maker, and eventually bought the business with his aunt.
    Fast forward to today, he grew Archer into America’s No. 1 premium jerky brand with 30 SKUs in 30,000 locations nationwide, and on this episode he shares all the lessons learned during the company's recent re-brand.
    45 min
  • HIRO (TUSHY, THINX, etc): Miki Agrawal , Founder

    Miki Agrawal founded the period underwear brand THINX, which everyone listening to this show remembers for its ad campaign running in the NYC subways, featuring grapefruit and eggs to represent menstruation. In 2019, Miki founded TUSHY, where she rebranded the modern bidet. Her latest venture stopped me in my tracks: HIRO Diapers, the world’s first diapers that are digested by Fungi. 

    In this episode, we delve into conscious capitalism, the reduce and regenerate model, and brand growth through community building. Throughout we talk about all things creative and brand, naturally.

    50 min

About Hitting The Mark

From the publisher's feed

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.