It might feel like having a landing page is too much of a time sucker or that it's redundant or unnecessary, but here's why your Opt In should definitely have its very own landing page. First of all, having a landing page keeps people from being distracted by everything else you have going on. By having a full landing or sales page for your Opt In, you're creating a space where they can focus fully on the benefit of THAT Opt In, rather than everything else on your website.