You know how many followers you have on social media. You know how many likes you get. You know how many comments and shares your posts get. But do you know what happens... after the click-through?

Like.... What is your social traffic looking for?

What are they doing on your website?

Are they signing up to your email list?

Are they sticking around long enough to actually see what you're about?

How is an online entrepreneur supposed to know if their social media audience is picking up what they're throwing down?

For the love of Pete, will someone tell you WHAT HAPPENS AFTER THE CLICK-THROUGH?

Of course someone will. And that someone is me!

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Read this as a transcript over on the blog.