Let's Get Data-Driven

Let's Get Data-Driven

By Lanie Lamarre from OMGrowthBusinessMarketing
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Let's Get Data-Driven episodes

  • 99 - The Biggest Mistakes I've Made with MARKETING DATA as a Digital Marketer

    Learn from my marketing data mistakes and avoid making them yourself! This episode of Let's Get Data-Driven will dig into some of the digital marketing mistakes I've made when it comes to knowing your numbers.

    As mentioned in the episode, here's one example of what a data pattern looks like and here's another one.

    Join the Membership To Get Data-Driven.


    Follow me on Instagram @omgrowth.


    Read this as a transcript over on the blog.

    13 min
  • 98 - How UTM PARAMETERS are the Future of Analytics in a Cookieless World

    Worried about tracking your digital marketing efforts? This episode dives into the "cookie-pocalypse" and explains why UTM parameters can be a reliable and effective method for tracking your campaigns and optimizing your ROI.

    Join the Membership To Get Data-Driven.


    Follow me on Instagram @omgrowth.


    Read this as a transcript over on the blog.

    10 min
  • 96 - Balancing PERSONALIZATION and PRIVACY With Your Marketing Campaigns

    Personalization is a powerful marketing tool, but it's essential to take people's privacy into consideration. In this episode, learn why consent is a crucial issue as AI continues to improve and how to use personalization in a respectful way with how you're marketing your offers.

    Mentioned in episode: Denise Duffield-Thomas's launch debrief

    Join the Membership To Get Data-Driven.


    Follow me on Instagram @omgrowth.


    Read this as a transcript over on the blog.

    13 min
  • 94 - A Resource To Better Understand How Your Data Is Used [Mini-Sode]

    Privacy jargon can be confusing, but in this episode, I share a helpful resource from privacy.commonsense.org that breaks down complex legal jargon into easy-to-understand evaluations. Tune in to discover a simple tool you can use to better understand what data is being collected and shared by the platforms you're using, how secure it is, and what rights you have to this data.

    Join the Membership To Get Data-Driven.


    Follow me on Instagram @omgrowth.


    Read this as a transcript over on the blog.

    2 min
  • 93 - Is Your CHATBOT and/or CHAT FEATURE Privacy-Compliant?

    Chatbots and chat features can provide a convenient and immediate customer service experience, but they also come with privacy risks. Join us in this episode as we dive into the world of chat interactions, exploring the benefits and potential pitfalls of using these tools, and offering tips for mitigating the risks of data breaches and protecting your customers' privacy.

    Here is the Media Post article and the Top Class Actions post referenced in the episode.

    Join the Membership To Get Data-Driven.


    Follow me on Instagram @omgrowth.


    Read this as a transcript over on the blog.

    12 min
  • 91 - The Role of COMPLIANCE TOOLS for Digital Marketers in 2023

    Referenced in this episode: the Cambridge Analytics scandal; the CBC report on customer data being sold to Facebook from major retailers; and here are stories on the conga line of TikTok bans.

    Join the Membership To Get Data-Driven.


    Follow me on Instagram @omgrowth.


    Read this as a transcript over on the blog.

    12 min

About Let's Get Data-Driven

From the publisher's feed

This is Let's Get Data-Driven, the podcast for online business owners who want to better plan and forecast their results... but definitely don't want to have to become an analyst to do it.

And…