Let's Get Data-Driven

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Read this as a transcript over on the blog.

Learn from my marketing data mistakes and avoid making them yourself! This episode of Let's Get Data-Driven will dig into some of the digital marketing mistakes I've made when it comes to knowing your numbers.

As mentioned in the episode, here's one example of what a data pattern looks like and here's another one.

Join the Membership To Get Data-Driven.

Follow me on Instagram @omgrowth.

Read this as a transcript over on the blog.

Worried about tracking your digital marketing efforts? This episode dives into the "cookie-pocalypse" and explains why UTM parameters can be a reliable and effective method for tracking your campaigns and optimizing your ROI.

Join the Membership To Get Data-Driven.

Follow me on Instagram @omgrowth.

Read this as a transcript over on the blog.

In this episode, we explore how AI tool ChatGPT can help you better understand the terms and conditions of platforms you sign up for and their data privacy implications

Join the Membership To Get Data-Driven.

Follow me on Instagram @omgrowth.

Read this as a transcript over on the blog.

Personalization is a powerful marketing tool, but it's essential to take people's privacy into consideration. In this episode, learn why consent is a crucial issue as AI continues to improve and how to use personalization in a respectful way with how you're marketing your offers.

Mentioned in episode: Denise Duffield-Thomas's launch debrief

Join the Membership To Get Data-Driven.

Follow me on Instagram @omgrowth.

Read this as a transcript over on the blog.

Join the Membership To Get Data-Driven.

Follow me on Instagram @omgrowth.

Read this as a transcript over on the blog.

Privacy jargon can be confusing, but in this episode, I share a helpful resource from privacy.commonsense.org that breaks down complex legal jargon into easy-to-understand evaluations. Tune in to discover a simple tool you can use to better understand what data is being collected and shared by the platforms you're using, how secure it is, and what rights you have to this data.

Join the Membership To Get Data-Driven.

Follow me on Instagram @omgrowth.

Read this as a transcript over on the blog.

Chatbots and chat features can provide a convenient and immediate customer service experience, but they also come with privacy risks. Join us in this episode as we dive into the world of chat interactions, exploring the benefits and potential pitfalls of using these tools, and offering tips for mitigating the risks of data breaches and protecting your customers' privacy.

Here is the Media Post article and the Top Class Actions post referenced in the episode.

Join the Membership To Get Data-Driven.

Follow me on Instagram @omgrowth.

Read this as a transcript over on the blog.

Wanna read more on Crystal Pepsi? Here you are.

Join the Membership To Get Data-Driven.

Follow me on Instagram @omgrowth.

Read this as a transcript over on the blog.

Referenced in this episode: the Cambridge Analytics scandal; the CBC report on customer data being sold to Facebook from major retailers; and here are stories on the conga line of TikTok bans.

Join the Membership To Get Data-Driven.

Follow me on Instagram @omgrowth.

Read this as a transcript over on the blog.