Let's Get Data-Driven

96 - Balancing PERSONALIZATION and PRIVACY With Your Marketing Campaigns


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Personalization is a powerful marketing tool, but it's essential to take people's privacy into consideration. In this episode, learn why consent is a crucial issue as AI continues to improve and how to use personalization in a respectful way with how you're marketing your offers.

Mentioned in episode: Denise Duffield-Thomas's launch debrief

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Read this as a transcript over on the blog.

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Let's Get Data-DrivenBy Lanie Lamarre from OMGrowth

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