Let's Get Data-Driven

Let's Get Data-Driven

By Lanie Lamarre from OMGrowthBusinessMarketing
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Let's Get Data-Driven episodes

  • 60 - Is Your EMAIL MARKETING COMPLIANT to International Laws like GDPR, CAN-SPAM and Anti-Spam Legislation?
    Getting legally compliant with GDPR, Canada's Anti-Spam Legislation and CAN-SPAM with how you’re sending email sounds intimidating… until you listen to this podcast episode or read its transcript.

    >>GET RESULTS ON REPEAT HERE<<

    Read the transcript here.

    Follow me on Instagram and TikTok

    Join the Membership To Get Data-Driven.


    Follow me on Instagram @omgrowth.


    Read this as a transcript over on the blog.

    13 min
  • 59 - Tracking What Matters in GROUP PROGRAMS and MEMBERSHIPS with MELODY JOHNSON, The Course Consultant

    The more succcessful your group program or membership is, the more complex it is to sustain. So how do you know what numbers, goals and targets you should aim for? Melody Johnson, The Course Consultant, breaks down all the major data points you want to track, sustain and improve on to run your own successful program.

    The Retention Calculator
    Get Melody's help with customer success

    Follow Melody on Instagram
    Follow Melody on TikTok

    Read the transcript.

    Follow me on Instagram
    Follow me on TikTok

    Join the Membership To Get Data-Driven.


    Follow me on Instagram @omgrowth.


    Read this as a transcript over on the blog.

    12 min
  • 58 - What Your OPTIMIZATION STRATEGY In Action Looks Like

    You had a goal that you didn't hit... so how do you figure out what to optimize to make sure that you DO hit that goal next time? Let's walk-through an example of a webinar whose results you weren't satisfied by and get strategic about what you would have to change to better align yourself to your target next time.

    >>GET RESULTS ON REPEAT HERE<<

    Read the transcript here.

    Follow me on Instagram and TikTok

    Join the Membership To Get Data-Driven.


    Follow me on Instagram @omgrowth.


    Read this as a transcript over on the blog.

    10 min
  • 57 - What To Do When Your MARKETING EFFORTS Aren't Working

    Whether it isn't enough eyes on your offer, not enough click-throughs on your emails, or not enough sales from your sales page, these are some of the most common problems digital marketers encounter, why they're happening and how to fix them.

    >>GET RESULTS ON REPEAT HERE<<

    Read the transcript here.

    Follow me on Instagram and TikTok

    Join the Membership To Get Data-Driven.


    Follow me on Instagram @omgrowth.


    Read this as a transcript over on the blog.

    14 min
  • 56 - How to question your WEBSITE TRAFFIC PERFORMANCE for deeper insights

    If you aren't seeing the results you're looking for from the traffic coming to your website, this episode will show you some of the questions you can start asking yourself to change that.

    >>GET RESULTS ON REPEAT HERE<<

    Read the transcript here.

    Follow me on Instagram and TikTok

    Join the Membership To Get Data-Driven.


    Follow me on Instagram @omgrowth.


    Read this as a transcript over on the blog.

    14 min
  • 55 - Why SALES FUNNELS are a figment of our imagination
    There's a much better way of describing and visualizing your client journey than "the sales funnel" fallacy that is constantly promoted to us. In this episode, we'll cover some more appropriate language we can use to describe the types of relationships we're building and behaviors we're promoting with our audience.

    >>GET RESULTS ON REPEAT HERE<<

    Read the transcript here.

    Follow me on Instagram and TikTok

    Join the Membership To Get Data-Driven.


    Follow me on Instagram @omgrowth.


    Read this as a transcript over on the blog.

    10 min
  • 54 - How To ETHICALLY TRACK Your Website Visitors using Fathom and Plausible Analytics
    I'm in a polyamorous relationship with 2 different privacy-compliant analytics software I'm currently using and in this episode, I'll tell you why they're both so great that I couldn't bring myself to pick between Fathom Analytics and Plausible Analytics. Preview Fathom and sign up here to get $10 off. (this is an affiliate link)

    Preview Plausible and sign up here.

    Get the article shared with me by Amanda Grossman from Frugal Confessions here.

    Read the transcript here.

    Follow me on Instagram and TikTok

    NOTE: I am not a privacy lawyer and if you need legal advice about the data you collect, you want to hire a legal expert to provide advice to your specific circumstances.

    Join the Membership To Get Data-Driven.


    Follow me on Instagram @omgrowth.


    Read this as a transcript over on the blog.

    16 min
  • 53 - I uninstalled GOOGLE ANALYTICS (and you may want to do the same)

    There are a lot of recent developments (including some court cases) that have caused me to uninstall Google Analytics from my website and all of its assets. Let's chat about you why you may want to do the same. Read the transcript here. "Europe's Move Against Google Analytics Is Just The Beginning" (Wired Magazine)

    Follow me on Instagram and TikTok

    NOTE: I am not a privacy lawyer and if you need legal advice about the data you collect, you want to hire a legal expert to provide advice to your specific circumstances.

    Join the Membership To Get Data-Driven.


    Follow me on Instagram @omgrowth.


    Read this as a transcript over on the blog.

    14 min
  • 52 - The Future of RELATIONSHIP MARKETING with Jordan Gill of Systems Saved Me

    While I've been harping on about the future of digital marketing requiring you to act like a human by engaging and interacting, Jordan Gill has created the software to make that easier. In this conversation, we talk about Connect, what it can do for your social media marketing and selling and why relationship-building is the best skill for you to lean in on.

    Get Collect.

    Follow Collect @letscollectco.

    Follow Jordan @systemssavedme.

    Get the Systems Saved Me Roadmap.

    Read the transcript.

    Join the Membership To Get Data-Driven.


    Follow me on Instagram @omgrowth.


    Read this as a transcript over on the blog.

    21 min
  • 51 - Increasing Your PROFIT MARGINS with Conversion Rate Optimization

    "More traffic" can sometimes be the answer to being more profitable but if you're not getting sales you want from the people who ARE seeing your offers, you'll want to focus on improving your conversion rates first. Let's talk about how you can identify the low-hanging fruit of calculating your way to better profit margins.

    Read the transcript here.

    Use coupon code OMGROI to get 50% off The ROI Calculators.

     

    Join the Membership To Get Data-Driven.


    Follow me on Instagram @omgrowth.


    Read this as a transcript over on the blog.

    9 min

About Let's Get Data-Driven

From the publisher's feed

This is Let's Get Data-Driven, the podcast for online business owners who want to better plan and forecast their results... but definitely don't want to have to become an analyst to do it.

And…