Let's Get Data-Driven

55 - Why SALES FUNNELS are a figment of our imagination


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There's a much better way of describing and visualizing your client journey than "the sales funnel" fallacy that is constantly promoted to us. In this episode, we'll cover some more appropriate language we can use to describe the types of relationships we're building and behaviors we're promoting with our audience.

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Let's Get Data-DrivenBy Lanie Lamarre from OMGrowth

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