Worried about tracking your digital marketing efforts? This episode dives into the "cookie-pocalypse" and explains why UTM parameters can be a reliable and effective method for tracking your campaigns and optimizing your ROI.Join the<a href="https://shop.omgrowth.com/member?utm_campaign=membership&utm_medium=pod&utm_source=shownotes"> Membership To Get Data-Driven</a>.
 
Follow me on<a href="https://www.instagram.com/omgrowth/"> Instagram @omgrowth</a>.
 
Read this as <a href="https://omgrowth.com/blog?utm_campaign=blog&utm_medium=pod&utm_source=shownotes">a transcript over on the blog</a>.

Worried about tracking your digital marketing efforts? This episode dives into the "cookie-pocalypse" and explains why UTM parameters can be a reliable and effective method for tracking your campaigns and optimizing your ROI. Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

Worried about tracking your digital marketing efforts? This episode dives into the "cookie-pocalypse" and explains why UTM parameters can be a reliable and effective method for tracking your campaigns and optimizing your ROI.Join the<a href="https://shop.omgrowth.com/member?utm_campaign=membership&amp;utm_medium=pod&amp;utm_source=shownotes" rel="noopener noreferrer"> Membership To Get Data-Driven</a>.
 
Follow me on<a href="https://www.instagram.com/omgrowth/" rel="noopener noreferrer"> Instagram @omgrowth</a>.
 
Read this as <a href="https://omgrowth.com/blog?utm_campaign=blog&amp;utm_medium=pod&amp;utm_source=shownotes" rel="noopener noreferrer">a transcript over on the blog</a>.

98 - How UTM PARAMETERS are the Future of Analytics in a Cookieless World

This is Let's Get Data-Driven, the podcast for online business owners who want to better plan and forecast their results... but definitely don't want to have to become an analyst to do it. And that's cool because I'm Lanie Lamarre and I help you navigate what's happening in digital marketing today so you can better make all the very boss decisions to create your next best month, launch or collaboration. After all, you're the boss, apple sauce, and this podcast is dedicated to delivering those OMGrowth moments to you so let's do this.

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This is Let's Get Data-Driven, the podcast for online business owners who want to better plan and forecast their results... but definitely don't want to have to become an analyst to do it. And that's cool because I'm Lanie Lamarre and I help you navigate what's happening in digital marketing today so you can better make all the very boss decisions to create your next best month, launch or collaboration. After all, you're the boss, apple sauce, and this podcast is dedicated to delivering those OMGrowth moments to you so let's do this.

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98 - How UTM PARAMETERS are the Future of Analytics in a Cookieless World

98 - How UTM PARAMETERS are the Future of Analytics in a Cookieless World