The Search For Growth

#10 CEO & Co-Founder @Wavelength, Chris Gibson | Bootstrapping a business | Edtech buying dynamics | Cofounders | Finding first customers


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(00:53) Wavelength Overview


(02:09) The Idea - How to better map user networks using organization data


(06:02) Why Wavelength was bootstrapped


(07:55) Reason for alumni networks. Importance of donations


(10:37) Why Wavelength focused on data. What it does with the data


(14:47) Why focus on schools


(17:17) Problem of focusing on product vs distribution


(19:55) Colleges vs high schools. Endowments and how they work


(27:52) Importance of domain expertise


(32:06) Cofounder dynamic


(39:43) First customer strategy


(45:30) Motivation of building Wavelength.


(53:29) Major takeaways




Wavelength


The Search For Growth Podcast


Alfie Marsh B2B Go-To-Market Advisory


Alfie's Newsletter "Rocket GTM"


Chris' Newsletter "Content I Consumed"


Alfie's LinkedIn


Chris' LinkedIn





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The Search For GrowthBy Alfie Marsh