Brought to you by Toolflow AI - your AI-powered workstation for the world of generative work

(00:00) Introduction and Background

(11:06) Using Custom GPTs and Automation Platforms

(27:08) Step-by-Step Process for Closing the Feedback Loop

(35:01) Centralizing and Categorizing Feedback with Tools like Airtable

(41:31) Exploring AI-Integrated Tools for Product Management

(49:26) Challenges of Integrating AI into Visual Design Workflows

(57:25) Conclusion and Contact Information

📍TLDR

In this conversation, I interview Grégoire Charles, the former Head of Product at eFounders, about how he’s leveraging AI in product development.

We discuss Grégoire’s favorite AI tools, workflows he’s automated, and tips and tricks for effective prompt engineering.

Grégoire explains how AI can help automate feedback loops with users and improve product adoption and activation using automated workflows he built on Make.com & ChatGPT integrations.

Grégoire also discusses other AI-integrated tools he has tried, such as Cycle, Chat PRD, and wireframing tools, and the challenges of integrating AI into visual design workflows.

Grégoire Charle

Grégoire was the Head of Product at Hexa (formerly eFounders) before becoming an angel investor with Mozza Angels, a dedicated group of product entrepreneurs and operators investing in the startups of tomorrow.

He now advises early-stage startups on product development, UX/UI, and PM operations.

In this Ask-Me-Anything session, Alfie Marsh, Co-Founder & CEO of Toolflow.ai, sits down with Devon Watts, Head of Marketing at Anrok, to discuss how to leverage AI within the marketing function. They cover a range of topics, including programmatic SEO, chatbots, content creation, and more.

Here are some of the key talking points from the conversation:

- Introduction to Devon Watts and her background in marketing across various companies
- Overview of Anrok, a B2B SaaS company that automates sales tax compliance
- Structure of Devon's marketing team at Anrok
- Use of AI-powered chatbots for brainstorming and generating first drafts of content
- Leveraging AI tools like Descript for video editing and transcription
- Exploring programmatic SEO and its benefits for creating landing pages optimized for specific keywords
- Challenges in finding accurate tax data for different jurisdictions
- The potential of AI in image and video creation for marketing purposes
- The importance of maintaining a unique point of view in thought leadership content
- Where to find Devon and Alfie on LinkedIn and their respective company websites

To learn more about Devon Watts and Anrok, visit their LinkedIn profiles and the website.
Devon Watts:   / devonwatts  
Anrok: www.anrok.com


Toolflow: www.toolflow.ai

Alfie Marsh LinkedIn:   / alfiemarsh  

Join the community and upskill with AI: https://airtable.com/appSpdQxElUSLflR...

In this Ask-Me-Anything session, Alfie Marsh, Co-Founder & CEO of Toolflow.ai, interviews Sandy Mangat, the Head of Marketing at Pocus. They discuss the evolution of the go-to-market motion and the rise of product-led sales. Sandy provides insights into the different eras of go-to-market strategies and how AI and intent data are transforming the sales landscape. They also explore the changing role of sales teams and the importance of data literacy in revenue organizations.

Key talking points:

- The evolution of go-to-market strategies and the shift towards product-led sales
- The importance of first-party data and intent signals in driving sales success
- The emergence of intent 2.0 and the role of AI in surfacing and actioning data
- The landscape of go-to-market tools and the need for consolidation and workflow integration
- The future of revenue organizations and the skills needed to leverage AI effectively

Connect with the speakers:
Sandy Mangat:   / sandymangat  
Alfie Marsh (Host):   / alfiemarsh  

Learn more about Pocus:
Website: www.pocus.com

Learn more about Toolflow.ai:
Website: www.toolflow.ai

In this episode, we have Brian Cohen, Co-Founder & CEO of Storylab.ai, joining us to discuss the power of AI in marketing and content creation. Brian shares his background in computer science and marketing, as well as his mission to support marketers in delivering valuable content to their audience. He explains how Storylab.ai utilizes AI tools to generate content and campaigns, while also emphasizing the importance of storytelling in engaging audiences. Brian and Alfie also discuss the skills needed to stay competitive in the evolving marketing landscape and the potential of AI in product marketing.

Topics Discussed:

The role of AI in marketing and content creation

The transition from traditional content creation to AI-powered content

The importance of prompt writing and human judgment in AI-generated content

The future of AI in marketing, including hyper-personalization and data analysis

The skills needed to stay relevant and competitive in the marketing field

Guest: Brian Cohen Role: Co-Founder & CEO at Storylab.ai Company: Storylab.ai Website: https://storylab.ai/ LinkedIn:   / mrbcohen  

Host: Alfie Marsh LinkedIn:   / alfiemarsh  

Toolflow is an AI-powered digital workspace that enables non-technical people to build AI tools and workflows without code. To learn more about Toolflow, visit their website at www.toolflow.ai.

In today's episode, we welcome Trevor Lee, Co-Founder & CEO at Myko AI. The platform that drives AI-powered insights to all your Salesforce data.

Guest - Trevor Lee
Website: https://www.myko.ai/

Host - Alfie Marsh
Website: www.toolflow.ai

Toolflow.ai
Toolflow.ai is an AI-powered digital workspace that enables non-technical people to build AI tools & workflows without code. You can create an account at www.toolflow.ai to find out more 💪

in today's episode we welcome Mark Hughes, Co-Founder & CEO @ Solidroad. Solidroad is a simulation training tool for sales and support teams. Empower your reps to perform at their best with realistic AI-powered conversations and effective feedback.

Guest - Mark Hughes
Website: www.solidroad.com

Host - Alfie Marsh
Website: www.toolflow.ai

Toolflow.ai
Toolflow.ai is an AI-powered digital workspace that enables non-technical people to build AI tools & workflows without code. You can create an account at www.toolflow.ai to find out more 💪

Welcome to The Search For Growth, the show that takes you inside the minds of the world’s greatest startup founders and entrepreneurs.Today, it's my pleasure to introduce Bob Marsh, a seasoned sales executive with a passion for helping companies grow.

Bob has spent his career in sales and sales leadership, and is currently the Chief Revenue Officer of Bluewater Technologies. Prior to that, he was the Founder and CEO of LevelEleven, a sales management system used by some of the world's most progressive sales organizations.

Through building two category-creating businesses, Bob is a professional speaker on the topics of sales growth and leadership and has had the opportunity to speak at several industry leading events and been published in Fast Company,, Quotable, and the Harvard Business Review.

Join us as we unpack Bob's story and learnings from his experience helping companies grow through sales and leadership.

(00:00) Intro

(00:51) Podcast Starts

(01:47) The first $5 Bob ever earned

(02:48) Lessons from working in a golf store

(05:35) Pivotal failures and nearly getting fired

(09:03) Why everyone hate salespeople

(13:52) Defining your Ideal Customer Profiles (ICP)

(18:52) Becoming your true self

(26:39) Building canals vs Flowing with the river

(28:00) Entrepreneurs must balance optimism with paranoia

(32:41) Starting LevelEleven and becoming an entrepreneur

(36:42) “The Jockey & The Horse” analogy to investing

(38:55) Building a SalesTech software to $5M in revenue and exiting

(41:00) Finding a technical co-founder vs outsourcing your MVP

(43:00) Selling LevelEleven and Bob’s first exit as a founder

(45:48) Working with PE, retaining equity, and the PE playbook

(49:31) Bob’s stint as a professional speaker

(52:00) Rapid fire questions

Today, it gives me great pleasure to introduce you to Lihong Hicken, the CEO of TheySaid, and a seasoned startup veteran.

Lihong was raised in a remote village in China, and learned five languages before immigrating to the US where she then rocketed into a successful career in tech.

Starting out as an individual contributor selling high school parents' education packages, Lihong quickly moved up the ladder and became one of User Testings' first female employees and later became CRO at GitPrime where she grew revenues 300-400% YoY.

GitPrime’s co-founder, Ben Thompson, referred to her as "the most impactful hire they ever made”.

Since then Lihong has gone on to experience 4 successful exits from acquisitions to an IPO and is currently leading “TheySaid” as CEO.

Together, we unpack Lihong's story from China to the US and the learnings she’s had along the way.

(01:19) Growing up in China, running family businesses

(03:31) Coming to the US, visas

(06:02) Growing skills throughout her career

(09:02) Deciding to go to business school at Berkeley

(10:14) Building the Wild Dog sales team at GitPrime

(11:01) How her immigrant work ethic impacted her

(17:14) Building her sales team with the customer in mind

(21:58) Creating team incentives

(25:48) Exits and golden handcuffs

(29:47) Building ‘nuffsaid

(37:29) Why NPS doesn’t cut it

(45:36) How to get insights from 500 people

(50:12) Customer Perceived Value

(53:52) Rapid-fire questions

Lihong Hicken's LinkedIn

TheySaid.io

Crossing the Chasm

Three-Body Problem

The Search For Growth Podcast

Alfie Marsh B2B Go-To-Market Advisory

Alfie Marsh's Newsletter "Rocket GTM"

Chris Gibson's Newsletter "Content I Consumed"

Alfie's LinkedIn

Chris' LinkedIn

Alfie and Chris read a lot of newsletters. Here are some of our favorites and why you should subscribe to them.

(01:33) Axios - A collection of newsletters across news, tech, and various industries

(06:49) Not Boring - Deep dives into industries and his Weekly Dose of Optimism

(10:46) Other VC Newsletters - Chamath, Marc Andreessen, Fred Wilson, Paul Graham

(11:30) Matt Levine's Money Stuff - Learn complex topics in finance, law, and regulations easily 

(15:23) Bits about Money - About modern financial infrastructure

(16:31) The Diff - Inflections in finance and tech

(17:29) Thomas Tunguz - Data-driven blog about startups

(18:24) Climate newsletters - Build in Climate, CTVC, Keep Cool

(18:57) Marketing Examples - Explaining how marketing works through screenshots

(19:50) Wait But Why - Long-form content on our past, present, and future.

Other:

Morning Brew

The Search For Growth Podcast

Alfie Marsh B2B Go-To-Market Advisory

Alfie Marsh's Newsletter "Rocket GTM"

Chris Gibson's Newsletter "Content I Consumed"

Alfie's LinkedIn

Chris' LinkedIn

Alfie (and Chris) listen to a lot of podcasts. Here are some of our favorites and why you should subscribe to them.

(02:59) Nathan Latka - Evaluating bootstrapped founders' numbers

(09:04) Conversations with Tyler - Interviewing smart people with specificity

(15:08) Tim Ferriss - Daily habits of top performers

(16:21) Hacks to read non-fiction books quickly

(20:06) Founders - Book summaries so you don't have to read them

(22:01) Misc - Men In Blazers, The Pod has Spoken

Other

All In

Knowledge Project

The Search For Growth Podcast

Alfie Marsh B2B Go-To-Market Advisory

Alfie Marsh's Newsletter "Rocket GTM"

Chris Gibson's Newsletter "Content I Consumed"

Alfie's LinkedIn

Chris' LinkedIn