In this episode of the Two Steps Back podcast, host Dave Christie discusses the importance of taking a step back to understand clients better and how this approach can lead to effective business strategies. He introduces the STEPS program, which focuses on refining communication, positioning oneself as a leader, and collaborating with others in the industry. The conversation emphasizes the need for small and medium-sized business owners to clearly communicate their value and differentiate themselves in the market.

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Because clarity beats chaos—and sometimes the best move isn’t a leap forward… it’s two steps back.