About this episode: This is a show all about getting attention online. Whether it is for you personally or for your company, each week we delve into how to get attention, how to keep attention, and how to make money from attention.   'May I Have Your Attention...' is brought to you by Captivate.ai, which turns your webinar or podcast into three months of social media content. Find out more at Captivate.ai   About Claire: Claire Hunsaker is the Co-Founder of Ask Flossie, a company whose mission is to help all women close the financial gap. While she is a badass marketer today, her career actually started in writing - earning a BA in English Literature at Columbia University, and then working as an Assistant Book Editor at Penguin Publishing. After earning an MBA at Stanford's Graduate School of Business, she began to focus on marketing, working as VP of Sales & Marketing at Samasource, and then VP of Marketing at Stormpath, where she built and led Go-to-Market from Seed to Series B and Hit +10% monthly growth consistently for five years. Stormpath was acquired by Okta, where she worked as Senior Director of Demand Generation before founding Ask Flossie.

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We're increasingly seeing this move towards niche communities, niche audiences, and people having to learn how to find and connect, which is old school marketing, which I love.   It's intimidating to navigate personal finance. There's a lot of content out there that is not written with women in mind. There's no community for women, but Ask Flossie changes that.   I think that a lot of startups really underestimate how much they need visual design to look like they're trustworthy and look like they're compelling.   We use something like 20% more words when we speak versus when we write to get the same point across.   If you're working with a sales team, your empathy for them has to be 120%. The objections that I ran into as a salesperson were objections that I as a marketer could have preempted.   One of the best tools for startups and small companies is Upwork. I've used it extensively to fill tradecraft gaps. Ask Flossie will be a legion of contractors before I hire someone.   You have to be willing to take risks and listen to how you get received. I'm gonna give it a whirl because nobody is going to die if I don't get that video series right.   A little bit of visual design goes a long way in reducing friction in helping somebody connect quickly. When you do it right, you convey a really positive emotion about your brand.   I think that we're going to see a little bit of a backswing towards formality when we're all released back into the wild after COVID and can like put on business clothes again.   If you've got an audience of 100 people and you're not prepared, even if you're addressing them directly and being authentic, make it worth their time they bothered to show up.