Are you overlooking a massive referral opportunity sitting right on the job site?

In today's episode of The Craft of LBM Sales, we dig into a blind spot that’s costing LBM pros deals every day: failing to build trust with key influencers—especially within the Hispanic demographic. 

When you understand how different cultures develop trust, you’ll unlock new relationships that help you close without discounting.

In this episode, you will:

• Discover the two distinct ways humans build trust—and why your default approach might be wrong.

• Learn how a simple 15-minute investment can land you more word-of-mouth referrals than any cold call.

• Understand how cultural intelligence helps you build stronger, faster relationships with jobsite decision-makers.

Listen now to uncover a high-impact prospecting strategy that helps you win more deals by earning trust—not lowering your price.