There are countless times as an educator where you have to communicate your vision to an outsider. What comes to mind when you read this? Are you a teacher communicating with a parent? A principal making your case to district leaders? A literacy coach presenting to major stakeholders in your school community?

I recently went to Exchange 24, a conference in DC with all the movers and shakers, hosted by the XQ Institute and the Carnegie Foundation. What stuck out to me the most from this conference was a presentation by Dr. Frank Luntz, about the “words to use” and “words to lose” when talking about education.

Here’s what you’re going to learn today:

(0:00) Class in session

(4:35) The differences between Democrats and Republicans when describing education issues

(12:40) “Words to use” and “words to lose” as as an educator/principal/education advocate/advocate for your school community

(16:00) The middle school matriculation problem in America

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