We're joined by one of our favourites David Judic for an entertaining and insightful chat around the launch of the B brand by Clydesdale and Yorkshire Banking group; a journey that Market Gravity has been heavily involved with since the start! Essentially, B is a whole new bank, built to serve customers who are frustrated with the traditional banking offering. Hopefully we'll get David in again because we barely scratched the surface! Enjoy, we defintely did.