Brad Zomick is the VP of Marketing at Degreed and in this podcast, he brings you the Content Marketing Blueprint.

Content Creation:
1. How to decide which type of content you should focus on?
2. How to gather information to start building a content plan?
3. Type of content for different funnel stages?
4. What is physical content marketing and how to launch a book?

Content Distribution
1. What does a full-stack content distribution strategy look like?
2. Pitfalls to avoid during content distribution?

Content Tracking:
1. How to track the success of your content marketing strategy?
2. Vanity metrics vs. real metrics
3. Recommended tools.

Brad Zomick
LinkedIn: https://www.linkedin.com/in/bzomick/