the Demand Generation Show

Judy Ash is the Chief Marketing Officer at Certent. She has a 20+ year career in global marketing and technology experience, working closely with sales, partners, and customers to drive business growth. 

She has a deep background in demand generation & integrated marketing with broad expertise across the marketing discipline. She has lead marketing teams at Big Switch Networks, Enphase Energy, NetApp, and Hewlett-Packard.

In this episode (Part: 2 of 2), she discusses how EQ - Emotional Intelligence is mandatory skill for anyone for leading an A+ team.

Judy Ash
CMO | Certent
LinkedIn: https://www.linkedin.com/in/judyash/

Alana Karen is the Director of Search Platforms at Google. She is an author of an upcoming book “Adventures of Women in Tech” - Addressing a gap in the inclusion of women in the broader narrative of tech.

Her book takes a close look at the lives of "everyday" women forging their careers in technology.

In this podcast, she walks us through the 5 tools every woman can leverage to expedite her career in the technology industry.

Alana Karen
LinkedIn: https://www.linkedin.com/in/alanakaren/

Judy Ash is the Chief Marketing Officer at Certent. She has a 20+ year career in global marketing and technology experience, working closely with sales, partners, and customers to drive business growth. 

She has a deep background in demand generation & integrated marketing with broad expertise across the marketing discipline. She has lead marketing teams at Big Switch Networks, Enphase Energy, NetApp, and Hewlett-Packard.

Ms. Ash holds a BS in Marketing from Santa Clara University and is an Executive Scholar from the Kellogg Graduate School of Management, Women’s Senior Leadership Program.

In this episode (Part: 1 of 2), she shares her point of view of how demand generation looks like from a CMOs perspective. She also talks about how the relationship between marketing and sales is evolving.

Judy Ash
CMO | Certent
LinkedIn: https://www.linkedin.com/in/judyash/

The Power of Asking the Right Questions. 

When nobody knows the answers, everybody must pay closer attention to the questions.

Pia has spent 20 years researching the nature and impact of questions and how they connect people.

She also knows that the power of questions has been monopolized since the earliest days of human civilization - preventing people in companies and communities from developing together.

In this podcast, she shares her expertise on:

• The science of asking questions
• What is “interrogative rationality” and how it affects us?
• How culture and civilizations affect our ability to raise our hands to ask questions?
• How a BIG oil company discovered what its employees wanted by asking the right questions?
• How Entrepreneurs and Sales Executives could and should ask questions to understand customer needs?

Pia Lauritzen
LinkedIn: https://www.linkedin.com/in/pia-lauritzen/
Company: www.qvest.io 

Brad Zomick is the VP of Marketing at Degreed and in this podcast, he brings you the Content Marketing Blueprint.

Content Creation:
1. How to decide which type of content you should focus on?
2. How to gather information to start building a content plan?
3. Type of content for different funnel stages?
4. What is physical content marketing and how to launch a book?

Content Distribution
1. What does a full-stack content distribution strategy look like?
2. Pitfalls to avoid during content distribution?

Content Tracking:
1. How to track the success of your content marketing strategy?
2. Vanity metrics vs. real metrics
3. Recommended tools.

Brad Zomick
LinkedIn: https://www.linkedin.com/in/bzomick/

Laura Kendall is the VP of Marketing at MadKudu - a predictive marketing ops platform.

She is a data-driven marketing leader with over a decade of experience in B2B marketing, demand generation, and building cross-functional teams. Previously, she has built and led teams at SimpleLegal, Apttus, Quantum Secure - to name a few.

In this podcast interview she talks about: 

• How does one set up the stage for the right expectations with different stakeholders? 
• How do you get the information out of Founder’s head, so both of you are on the same page? 
• Creating marketing budgets
• Which marketing channels you should focus on when you don't have a large team?
• Value of listening to different stakeholders
• How do you manage incoming demands from various stakeholders in the company?

Laura Kendall
Linkedin: https://www.linkedin.com/in/laura-kendall-48556911/
Company: www.madkudu.com

Sheel Gupta is the Chief Growth Officer at Humble Dot. She has built and led demand generation teams CrowdFlower, Quantcast, and Marketo.
She is experienced in creating marketing and SDR teams, thought leadership material, lead life-cycles, predictable and scalable revenue models.

In this podcast interview she talks about:
1. How to leverage and nurture the relationship between sales and marketing?
2. Lead nurturing and lead scoring
3. How do you set up expectations for the C-suite and key stakeholders in different departments?
4. Information Gathering - What kind of information marketer should start gathering as they build their marketing plan?
5. How and when to hire an SDR?
6. How to get the demand generation funnel rolling?
7. How to actively learn & unlearn from your past marketing campaigns from different verticals?

Sheel Gupta
LinkedIn: https://www.linkedin.com/in/sheelgupta/

Rajiv Salhotra is the VP of Sales at IDEC Corporation. He leads a team of sales engineers and manages relationships with hundreds of distributors throughout the US and Canada.

In this podcast, he shares his expertise on:

1. How to leverage channel partners and distributors to grow your business?
2. How to improve your relationship with distributors?
3. Field marketing & co-marketing initiatives
4. How to hire your first salesperson & build a world-class sales team?

Rajiv Salhotra
LinkedIn: https://www.linkedin.com/in/rajiv-salhotra-8730171/
Company: http://www.idec.com/

Sara is the VP of Brand & Marketing at ZOE - a company on a mission to help people find their food truths by understanding their metabolic response and microbiome.

Sara has a background in psychology, brand planning, technology, and digital marketing.

In this podcast interview she shares her views on:

1. Science of Branding: What is it and What are the 3 aspects of branding that companies need to do and understand before they start building a brand?
2. How to successfully track tangible branding results?
3. How to discover customer pain to sync your branding and messaging accordingly?
4. How to create customer personas?
5. How to create empathy through messaging & branding?

Connect with Sara Gordon:
LinkedIn: https://www.linkedin.com/in/sarakategordon/
Twitter: https://twitter.com/sarakategordon
Web: https://www.sarakategordon.com/

We all have great ideas but building great products that customers will pay for is challenging.

Marisa Sires is the former VP & Global Head, Product and Experience Innovation at HANA.
She is a digital product leader with 10+ years of experience across client services and product management, bringing a focus on client needs and expectations to guide roadmap planning and overall strategy.

She has built products at HANA, Gigya, Rally, Envario to name a few.

In this podcast, she shares her views on:

1. Golden path and Golden truth - What is it and how early-stage startups can fast track its discovery.
2. How do you listen to your customers to build new product features?
3. Build vs. Buy - How do you decide?
4. How does one prioritize building product features for an enterprise client who is not a paying client, yet vs. SMBs who are paying the bills?
5. How to participate in hackathons to maximize your rate of success?
6. How to build an MVP?

Contact Info:
Marisa Sires
LinkedIn: https://www.linkedin.com/in/msires/
Twitter: https://twitter.com/mas2124