the Demand Generation Show

Yarra McClure is the Director of Marketing for Livie & Luca, and prior to that, she lead the marketing efforts at Stella Carakasi. She is a creative marketer and data-driven storyteller working with bespoke brands to bring forward messaging around sustainability and authenticity.

In this podcast she shares her views on:
1. Due to COVID-19 - 3 Changes in the fashion industry?
2. Advice to anyone who wants to start a career in the fashion industry?
3. The balancing act: Discounting vs. Brand Equity
4. Key focus areas for us in the next 90 days

You can reach Yarra McClure at:
LinkedIn: https://www.linkedin.com/in/yarra-mcclure/
Company: https://www.livieandluca.com/

Katelyn Watson, VP of Marketing at NURX shares her expertise on:

1. What is ROE and why it's critical for you?
2. 3 Steps to build world-class marketing teams.
3. If you had an additional $10K or $1M budget, where and how should you spend it?
4. 2 marketing pitfalls to avoid during tough times?
5. How are demand generation teams adjusting their strategies today due to COVID-19?

Katelyn has over 20 years of experience in consumer marketing for agencies, large brands, and early-stage companies. Her sweet spot is products and services that are building a new market, and typically at a pivotal point of change within companies.

From reinventing a 50-year-old hotel chain brand at La Quinta to making "photo books" a household word at Shutterfly. Katelyn was named 40 under 40 by DMN News in 2017, one of "50 Growth Marketers You Should Know" in 2016, and 40 under 40 via Brand Innovators in 2013.
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Contact info:
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Katelyn Watson
LinkedIn: https://www.linkedin.com/in/katelynwatson/
Twitter: https://twitter.com/KatelynWatson

NURX (Nurx is the most convenient and affordable way to manage your everyday healthcare needs.)
Website: https://www.nurx.com/
Facebook: https://www.facebook.com/nurxapp
Instagram: https://www.instagram.com/nurxapp/ 

Manuj Aggarwal grew up in a small town in India. A friendly child, his home was troubled. He withdrew into my shell, becoming aloof and angry. At age 15, he started working in a factory where he labored 12 hours/day with only $2 as a daily salary.

He works with successful professionals, managers, CEOs, executives, business owners, entrepreneurs who want to get more out of business and life – even in the face of extreme uncertainly.

He is the Founder and CTO to TetraNoodle Technologies and runs a very successful podcast: Bootstrapping Your Dreams Show (https://podcasts.apple.com/us/podcast/bootstrapping-your-dreams-show/id1453077497)

In this interview, Manuj talks about:
- His journey, that got him to where he is today (ups and downs)
- He shares what most marketing guru's don't tell us
- Small business marketing 2020: He has irrefutable advice on what businesses need to do in order to stay competitive today
- He also shares why Webinars, Ebook downloads, Email marketing are going to struggle to produce results 

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Contact Information:
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Manuj Aggarwal
- LinkedIn:https://www.linkedin.com/in/manujaggarwal/
- Podcast: https://podcasts.apple.com/us/podcast/bootstrapping-your-dreams-show/id1453077497
- Case Study: 49,900% ROI in 6-months: https://medium.com/@manuj.aggarwal/49-900-roi-in-6-months-a-case-study-913d8d90bece

#smallbusinessmarketing #demandgeneration #bootstrappingyourdreams #manujaggarwal

Thomas Fanelli, Founder & CEO of Convesio has worked with hundreds of small businesses and he talks about challenges small businesses face today and how to mitigate those challenges. 

He shares practical examples of how a Restaurant, Karate Studio, Church, etc. adopted new and innovative marketing practices to connect with their audience. 

In this interview, Tom talks about:

• How a karate studio uses video to connect to their customers. 
• How a restaurant uses innovative techniques w.r.t. wine to connect with their customers. 
• How the business landscape has changed due to COVID-19?
• What SMBs (Small & Medium Businesses) need to do to stay competitive?
• and more..... 

You will gain great insights on demand generation during tough times and implement these tactics in your business.

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Contact Information:
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Thomas Fanelli
Company: Convesio.com
LinkedIn: https://www.linkedin.com/in/tfanelli/
Email: [email protected]