Judy Ash is the Chief Marketing Officer at Certent. She has a 20+ year career in global marketing and technology experience, working closely with sales, partners, and customers to drive business growth. 

She has a deep background in demand generation & integrated marketing with broad expertise across the marketing discipline. She has lead marketing teams at Big Switch Networks, Enphase Energy, NetApp, and Hewlett-Packard.

Ms. Ash holds a BS in Marketing from Santa Clara University and is an Executive Scholar from the Kellogg Graduate School of Management, Women’s Senior Leadership Program.

In this episode (Part: 1 of 2), she shares her point of view of how demand generation looks like from a CMOs perspective. She also talks about how the relationship between marketing and sales is evolving.

Judy Ash
CMO | Certent
LinkedIn: https://www.linkedin.com/in/judyash/