We all have great ideas but building great products that customers will pay for is challenging.

Marisa Sires is the former VP & Global Head, Product and Experience Innovation at HANA.
She is a digital product leader with 10+ years of experience across client services and product management, bringing a focus on client needs and expectations to guide roadmap planning and overall strategy.

She has built products at HANA, Gigya, Rally, Envario to name a few.

In this podcast, she shares her views on:

1. Golden path and Golden truth - What is it and how early-stage startups can fast track its discovery.
2. How do you listen to your customers to build new product features?
3. Build vs. Buy - How do you decide?
4. How does one prioritize building product features for an enterprise client who is not a paying client, yet vs. SMBs who are paying the bills?
5. How to participate in hackathons to maximize your rate of success?
6. How to build an MVP?

Contact Info:
Marisa Sires
LinkedIn: https://www.linkedin.com/in/msires/
Twitter: https://twitter.com/mas2124