You've created so many episodes of incredible content over the years:

• Guest interviews
• Teaching segments
• Tricks of the trade
• Step by step tutorials

All of that and more... such great content you've produced over the years.

It's a pity that it could be sitting on some server, at the bottom of your archives, seldom being heard any longer.

How do you jump-start all that great, older content you have in your archives?

Through repurposing!

What is repurposing?

I don't want to assume that you know what I'm talking about, so here's my best stab at a definition:

REPURPOSING: The re-use of older content or material.

So, imagine looking through your podcast show archives... you might have 100, 200, or even 900 shows in there.

You want to figure out how to get the evergreen stuff (the content that still applies and will always apply) - into the airwaves again so that more people can benefit.

And I've got just the way for you use your old podcast audio in new ways.

I want to walk you through this idea I've had for reusing older podcast audio - and I want to challenge you to consider doing it yourself.

I'm even going to include an example of what it might sound like, using some audio from one of my old podcast episodes.

So stay tuned... you're going to love this!

Repurposing old content can be challenging

Before we move ahead, we need to be honest about the difficulties you're going to face if you try to repurpose your old podcast episodes.

You don't want your current audience to feel like you talk about the same things over and over... and repurposing sounds kind of like that. What if they've heard the episode before? What if it seems like "old stuff" to them?

Those are very real concerns.

But you also have to realize that there are also people who haven't followed you for very long. For them, repurposing could enable them to hear that content for the very first time. You don't want to withhold valuable, helpful information to potential new customers, clients, or listeners, just because you're afraid someone else might have heard it before - do you?

Could there be a way to walk that balance between boring the old timers and inspiring the new ones?

I believe there is.

The Quick Tips podcast repurposing strategy

I call this the "Quick Tips" strategy because I picture repurposing that old content in short, powerful, inspirational sound bytes.

Imagine quotes from past guests, from yourself, from webinars or teachings that motivate and inspire people.

They can serve as reminders, quick calls to action, productivity prompters that your listeners need to hear again.

If you're willing to serve as an inspiration and motivation to your listeners in an whole new way... keep listening.

EVALUATE YOUR OLD CONTENT

Let's imagine for a second that you do an interview style show.

Over the years, you've interviewed industry leaders, big names in your niche who have tons of knowledge and expertise to share with your audience.

If you were to pull out one of those old episodes and give it a listen again, how much of the content of that one episode do you think would still be applicable to your audience today?

• 10%?
• 30%?
• 50%?
• 80%?

Unless the sole focus of your conversation with that guest was the launch of a particular product, service, or book, my educated guess is that you'll be closer to the 80% mark when it comes to that episode's relevance for today.

Even if I'm being totally unrealistic in my estimation and you only come up with 50% relevance, you've got to stop and think through what that means for you and your audience.

You've got 50 to...