Sofeast's Andrew Amirnovin, reliability expert and head of New Product Development, joins Adrian from the team as they discuss which factors impact electronic product design costs and why. This will be a helpful reminder for any business designing a new product that wants to keep a control over costs.

00:00 - Greetings and introducing today's topic.

01:14 - Why controlling product cost is more important these days?

03:26 - 1. Component Selection

05:35 - 2. Manufacturing processes.

08:01 - 3. Material Selection.

09:58 - 4. Assembly and Labor Costs.

14:14 - 5. Product size and Weight.

17:31 - 6. Energy Efficiency.

21:03 - 7. DFM (Design for Manufacturability).

24:14 - 8. Testing and Quality Assurance.

28:18 - 9. Regulatory Compliance.

33:24 - 10. Product Lifecycle Costs.

37:29 - How we handle the above factors when working with customers.

43:02 - Wrapping up.

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