Most hardware teams don’t fail because of engineering; they fail because they misread the market.

In episode 314 of China Manufacturing Decoded, Adrian speaks with Renaud Anjoran about how product teams can answer three make-or-break questions before investing in prototypes, tooling, and mass production:

Is there real demand?

Who is the target customer?

What features do customers truly want?

Renaud explains why customer development must run in parallel with product development, how to de-risk market acceptance early, and why teams should avoid multiple prototype rounds without clear market proof.

If you’re bringing a physical product to market, whether consumer or B2B, this episode is a practical playbook for reducing risk, saving money, and increasing your chances of success.

00:00 – Intro: The big question — are you building what people will actually buy?

01:04 – Is there real demand? (customer discovery first)

09:40 – Who is the target customer? (segmentation beats ‘everyone’)

15:35 – What features do customers actually want? (listen for patterns)

24:30 – Three lessons before you spend on tooling.

25:25 – Close & resources.

This episode is brought to you by The Sofeast Group and includes links in the show notes to our blog posts and resources, and recommended books. For help with manufacturing in Asia, inspections, auditing, new product development, contract manufacturing, 3PL warehousing and fulfillment, visit sofeast.com. Tune in to learn concrete steps to ensure you’re building something people will actually buy.

• • Connect with us on LinkedIn

In episode 313 of China Manufacturing Decoded, hosts Adrian and Renaud look beyond headlines about U.S. tariffs to a bigger shift in global manufacturing politics: many traditional U.S. allies are deepening economic engagement with China while still hedging strategically with the U.S. Against that backdrop, a new U.S.–India tariff deal (18% for most goods, with key exemptions) makes India increasingly attractive as a “China +1” location, especially for consumer electronics, but China remains irreplaceable for early-stage development and deep supply chains.

You should listen because rapid shifts in tariffs, geopolitics, and supply chains are reshaping where products can be made profitably.

01:07 – The big question: are U.S. allies turning toward China, or simply hedging? 

07:29 – Evidence that many countries are deepening economic ties with China — and why China’s export machine keeps getting stronger.

15:21 – Economics vs. defense: why Europe can engage China commercially while still relying heavily on the U.S. and NATO for security. 

19:07 – Why India is the most interesting case after its border clash with China and its earlier “de-risking” push. 

24:27 – How the U.S.–India negotiation unfolded and what led to the flat 18% tariff deal. 

26:10 – What the deal means for electronics and why India becomes a serious “China + 1” assembly option. 

30:08 – India’s new trade win with the EU — zero tariffs for many goods, and why opening will stay gradual. 

32:04 – Signs of an India–China thaw: faster customs, pressure to buy Chinese machinery, and the looming EV debate. 

34:42 – Practical takeaway for manufacturers: keep China for depth, add India for resilience (and Sofeast’s India capability)

• • Connect with us on LinkedIn

A working prototype does not mean your product is ready for mass production. In this episode, our host Adrian and Paul Adams, Sofeast's head of NPD, explore a real-world case where ignored DFM feedback led to predictable, preventable, and extremely costly manufacturing issues. From tooling limitations to material behavior and assembly inconsistency, this conversation explains why DFM exists, and why skipping it can cost hundreds of thousands (or even millions) later.

• • Connect with us on LinkedIn

On this episode of China Manufacturing Decoded, Adrian is joined by Kate, who leads the supply chain management team at The Sophist Group, to unpack her top takeaways from CES 2026. Kate reports on the scale of the show, who was there, and what matters for product teams, developers and manufacturing leaders.

• • Connect with us on LinkedIn

Episode 310 (January 2026) of China Manufacturing Decoded. Host Adrian is joined by Paul Adams, head of New Product Development at Agilian Technology, part of our group, for a practical walkthrough of how a strong NPD partner guides products from idea to mass production.

The episode highlights key benefits of working with a strong NPD team and NPI process: faster time to market, built-in quality and reliability, better scope and cost control, and robust protection of intellectual property. Paul also discusses practical red flags to watch for when selecting a contract manufacturer and why the cheapest quote can become the most expensive option.

To learn more or discuss a product, listeners are invited to contact Agilian and reach out to Paul and the NPD team for advice, prototyping support, and new product development services.

• • Connect with us on LinkedIn

If your manufacturing project keeps stalling, blowing budgets, or needing “rescues,” there’s a good chance you picked the wrong factory. In this episode, Adrian and Renaud break down why manufacturer–product mismatch is one of the most common and expensive mistakes importers still make in 2026, especially when adding electronics, higher quality expectations, or regulatory complexity.

The key takeaway: factories are focused systems. If their experience, processes, and priorities don’t align with your product’s real requirements, no amount of optimism or “we’ll figure it out” will save the project.

• • Connect with us on LinkedIn

If your product launches late, over budget, or with quality issues; you’ve met the Iron Triangle. In this episode, Adrian and Paul break down the three corners (cost, time, quality), the real-world trade-offs founders and product teams face, and the “hidden” fourth factor that turns the triangle into a pyramid.

00:00 Intro + what the “Iron Triangle” is

02:37 Corner #1: Cost (dev, prototypes, tooling, fixtures, compliance)

06:13 Corner #2: Time (deadlines, trade shows, competitor launches, investor milestones) 

09:43 Corner #3: Quality (specs, requirements, yield, “what quality means”)

13:25 Scenario 1: Speed is king (90-day push → cost up or quality down/MVP) 

16:54 Scenario 2: Quality is king (bigger/longer field trial → time + cost increase) 

19:34 Scenario 3: Budget is fixed (scope creep, hidden costs, marketing budget) 

26:21 Beyond the triangle: Risk (the “pyramid” and what each tradeoff risks) 

33:10 Pro tip #1: Don’t change your anchor (make it visual) 

36:27 Pro tip #2: Change is a killer 

37:12 Pro tip #3: Phase-gate reviews (explicitly re-check the anchor) 

40:13 Wrap + CTA 

• • Connect with us on LinkedIn

In this pre-Christmas episode 307, Adrian and Renaud look ahead to five manufacturing trends that could shape 2026 for importers working with China and Asia. 

Thanks for listening during 2025. We appreciate all of our listeners and followers, and, if you like what we do, please consider giving us a 5-star rating on your podcast player! See you in 2026!

Topics covered are:

00:00 – Introduction

03:16 – Trend #1: Tariff volatility in the Trump era

12:14 – Trend #2: Where is ‘China+1’ really going?

19:36 – Trend #3: Sustainability, repairability & modular design

24:10 – Trend #4: AI/data centers and component price shocks

27:49 – Trend #5: Smart manufacturing: hype vs. factory floor reality

• • Connect with us on LinkedIn

Hidden commissions and kickbacks can still be found in China sourcing, and many importers are unaware that they’re paying for them. In this episode, Adrian and Renaud unpack how these schemes work, how agents and trading companies quietly erode your margin, and what a more transparent, safer sourcing model looks like.

00:00 – Intro & today’s topic: hidden commissions in China sourcing

01:32 – Agents vs trading companies: who are you really buying from?

03:01 – When a middleman does add value (and when they don’t)

07:48 – Transparent trading companies acting as a factory’s sales office

12:44 – Buyer-side agents, double commissions, and why it’s so tempting

18:01 – How traders quietly erode your margin with small opaque factories

21:48 – Short-term thinking, “circles” of trust, and why you’re outside of it

24:44 – Red flags with agents: pricing control, commission structure, and resistance to change

25:47 – Red flags with traders: factory visibility, visits, and compliance documents

26:56 – Moving to a safer model: when you may need a completely new supply chain

29:14 – Simple health-check: how well do you really know your supply chain?

31:00 – Why a lack of visibility puts your IP and business at risk

31:42 – Wrap-up, “health check your sourcing” call-to-action, and Sofeast support

• • Connect with us on LinkedIn

Adrian is joined by Sofeast Group Head of New Product Development, Paul Adams, to unpack the brutal truth behind the question: “Can you actually afford to manufacture your new product idea?”

They bust some of the most dangerous myths (like “MOQ × unit price is my total cost” and “we’ll fix reliability later”), then walk through Sofeast/Agilian’s 6-phase NPI process for electromechanical products and show how your budget is really consumed; from feasibility and prototyping through to tooling, pilot runs, and mass production. If you’re planning to launch a new product, this episode is your reality check and roadmap.

• • Connect with us on LinkedIn