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In this special format-breaking episode of the Being An Engineer podcast, Aaron and Brad sit down together—no guest, no script—to talk through an issue almost every engineer has bumped into at some point: the slow erosion of professional communication.

The conversation starts with a LinkedIn post Brad wrote after experiencing repeated ghosting during his job search—even after multi-hour onsite interviews and commitments from hiring managers. That sparks a broader discussion about the shifting expectations around communication in today’s workforce, how different generations approach feedback and follow-through, and what’s driving the breakdown of mutual respect between candidates, companies, vendors, and customers.

Aaron shares stories from his 16 years running Pipeline Design & Engineering, including how silence from prospective clients affects small engineering firms and why reciprocity is essential for trust in any business relationship. The two also talk openly about dealing with ambiguity, stress, and the pressure for instant answers in a world where patience is becoming rare.

This episode explores:

·         Why ghosting is becoming normalized—and why it shouldn’t be

·         How feedback and clarity can drastically change hiring experiences

·         The role of generational differences in communication styles

·         How ambiguity affects engineers and leaders at every level

·         Practical frameworks for reducing stress and strengthening trust

·         Why “say what you’re going to do, then do it” still matters

·         A challenge to listeners to help rebuild professional respect, one small action at a time

Aaron and Brad wrap up with a call to action: if you’re ever in a position to choose—whether selecting candidates, vendors, or partners—take the minute to close the loop. Be the change you want to see in the industry.

Let us know what you think of this new conversational format, what topics you’d like us to tackle next, or whether we should stick to the classic interview style. Drop us a note on LinkedIn, on The Wave, or at [email protected].

LINKS:

https://www.linkedin.com/company/pipeline-media-lab/

https://www.linkedin.com/in/pipelinedesign/

https://www.linkedin.com/in/bradhirayama/

Aaron Moncur, host

Download the Essential Guide to Designing Test Fixtures: https://pipelinemedialab.beehiiv.com/test-fixture

About Being An Engineer

The Being An Engineer podcast is a repository for industry knowledge and a tool through which engineers learn about and connect with relevant companies, technologies, people resources, and opportunities. We feature successful mechanical engineers and interview engineers who are passionate about their work and who made a great impact on the engineering community.

The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at www.teampipeline.us

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In this special episode, Aaron and Brad introduce Pipeline Media Lab (PML) — a new initiative built for engineers, by engineers.

We talk about why we’re creating PML: engineers don’t need more ads, they need education, practical insights, and real stories from people solving hard problems. PML brings all of that into one ecosystem—podcasts, events, webinars, community, and more—to help engineers learn, grow, and stay connected to what’s happening across the engineering world.

We share the vision behind PML, what it means for the Being An Engineer podcast, and how it supports the broader engineering community. You’ll hear how PML came from years of conversations with engineers, lessons from PDX, and the belief that engineering knowledge should be accessible, useful, and presented without hype.

The episode covers:

• Why engineers ignore ads but engage deeply with good education
• How PML will spotlight real engineering work—projects, processes, people
• What new content, events, and experiences are coming for the community
• How this launch strengthens the podcast you already listen to
• Behind-the-scenes thinking on building something meaningful for engineers

If you’re an engineer who likes learning from other engineers, seeing cool projects, or getting better at your craft, you’re going to like where PML is heading.

LINKS:

https://www.linkedin.com/in/bradhirayama/

https://www.linkedin.com/in/pipelinedesign/ 

https://pml.engineer

https://thewave.engineer

Subscribe to the PML newsletter: https://pipelinemedialab.beehiiv.com/ 

Download the Essential Guide to Designing Test Fixtures: https://pipelinemedialab.beehiiv.com/test-fixture

About Being An Engineer

The Being An Engineer podcast is a repository for industry knowledge and a tool through which engineers learn about and connect with relevant companies, technologies, people resources, and opportunities. We feature successful mechanical engineers and interview engineers who are passionate about their work and who made a great impact on the engineering community.

The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at www.teampipeline.us

Send us a text

Few people enter the MedTech world because of a personal experience with the technology itself—but for Brent Lavin, that’s exactly where it began. At just 23 years old, a CT scan that revealed an urgent medical issue also sparked a lifelong passion for medical technology and its power to save lives. That moment became the foundation of a career devoted to driving innovation in healthcare.

Brent’s early engineering work revealed an exceptional talent for connecting technical possibility with human need. Over the next two decades, he would lead cross-functional teams through more than 20 successful product launches, three mergers and acquisitions, and hundreds of millions of dollars in portfolio growth. His leadership—marked by curiosity, clarity, and conviction—has earned him accolades such as BD’s Director of the Year and the CEO Excellence Award.

Today, as Director of Strategic Growth at BD, Brent is responsible for identifying high-impact opportunities for both organic development and targeted acquisitions. Previously, he served as Director of Marketing and Product Management, where he led global teams across multiple disease states to record-breaking revenue growth, even in the face of pandemic-era supply chain challenges.

Before joining BD, Brent spent years at GE Healthcare, where he honed his product management and global commercialization expertise, launching next-generation ultrasound systems that achieved over 200% year-over-year growth. His career reflects a rare blend of technical grounding, marketing strategy, and human-centered leadership—built on a mission to deliver meaningful innovation to clinicians and patients worldwide.

Beyond the numbers, Brent is known for building high-performing teams and mentoring leaders who thrive in complex environments. Whether he’s shaping go-to-market strategies, integrating newly acquired companies, or guiding engineers toward greater clarity and impact, his approach is grounded in purpose: to help people and teams reach their full potential while bringing life-changing technologies to market.

LINKS:

Guest LinkedIn: https://www.linkedin.com/in/brent-lavin/

Aaron Moncur, host

Download the Essential Guide to Designing Test Fixtures: https://pipelinemedialab.beehiiv.com/test-fixture

About Being An Engineer

The Being An Engineer podcast is a repository for industry knowledge and a tool through which engineers learn about and connect with relevant companies, technologies, people resources, and opportunities. We feature successful mechanical engineers and interview engineers who are passionate about their work and who made a great impact on the engineering community.

The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at www.teampipeline.us

Send us a text

Brogan Miller, PE is a startup veteran, product engineer, and the founder of Doula Studios, a consultancy dedicated to helping early-stage hardware companies bring their ideas into reality. Calling himself a “doula for startups,” Brogan supports entrepreneurs as they navigate the often-chaotic birth of new products, offering hard-won wisdom, technical expertise, and a get-it-done mindset.

Brogan’s career path has been anything but ordinary. He’s held pivotal roles as one of the earliest employees at several startups, including Sensel, AliveCor, Trove Foods, and Typhur, where he designed and launched everything from ultra-thin pressure sensors to a 200-pound electromechanical cooking system. As Head of Engineering at GaeaStar, he guided the company through critical product validation stages, building engineering infrastructure and supply chain resilience. His work has spanned continents, including a year living in Asia to shepherd product development on the ground.

But Brogan’s story is more than just shipping products. He’s also deeply committed to education and community. As an adjunct lecturer at Stanford University, he has guided students in product design and engineering, while his earlier work in the Graduate School of Education led to the creation of seven open-sourced educational tools—one of which was acquired by Google. Beyond academia, he volunteers with organizations such as First Robotics and Youths of Africa Career Development, where he introduces Ugandan youth to engineering pathways and mentors the next generation of innovators.

With a reputation as a jack of all trades and a master of one—getting things done—Brogan brings a unique lens on what it takes to turn bold ideas into successful products.

LINKS:

Guest LinkedIn: https://www.linkedin.com/in/brogan-miller/

Guest website: https://www.doulastudios.com/

Aaron Moncur, host

About Being An Engineer

The Being An Engineer podcast is a repository for industry knowledge and a tool through which engineers learn about and connect with relevant companies, technologies, people resources, and opportunities. We feature successful mechanical engineers and interview engineers who are passionate about their work and who made a great impact on the engineering community.

The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at www.teampipeline.us

Send us a text

Rick James is the Chief Executive Officer at SimuTech Group, North America’s largest ANSYS Elite Channel Partner. With a 25+ year career at the intersection of mechanical and electrical engineering, he has spearheaded multi-million dollar projects, FEA analyses, drop testing, and reliability-driven design efforts in industries from semiconductors to medical devices.

Holding a Doctor of Engineering in Engineering Management and both BSME and MSME degrees from Southern Methodist University, Rick blends deep technical expertise with strategic insight. He began his career at Texas Instruments, tackling IC packaging and structural analysis, progressing through leadership roles at Sulzer, and later heading consulting services at SimuTech.

At SimuTech, Rick leads a multidisciplinary team offering simulation and physical testing services across a vast range of disciplines—including structural, thermal, fluids, RF/electromagnetics, optics, VR/AR, and probabilistic design—to “solve the unsolvable.” He is passionate about simulation-driven innovation, the rise of digital twins, and elevating engineering through mentoring and workflow optimization.

His thought leadership extends to speaking engagements on fracture mechanics, predictive maintenance, and digital twin methodologies. Rick also serves on Southern Methodist University’s Mechanical Engineering Industrial Advisory Board, shaping the future of engineering education.

LINKS:

Guest LinkedIn: https://www.linkedin.com/in/richardjames/

Guest website: https://simutechgroup.com/

Aaron Moncur, host

About Being An Engineer

The Being An Engineer podcast is a repository for industry knowledge and a tool through which engineers learn about and connect with relevant companies, technologies, people resources, and opportunities. We feature successful mechanical engineers and interview engineers who are passionate about their work and who made a great impact on the engineering community.

The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at www.teampipeline.us

Send us a text

Our guest today is Jeremy Jarrett, an attorney at Sacks Tierney in Scottsdale, Arizona, where he focuses on corporate, securities, and finance law. Jeremy brings more than 10 years of experience advising businesses on complex transactions, including mergers and acquisitions, spin-offs, recapitalizations, commercial lending, and equity and debt financings. His clients have ranged from early-stage startups to large public companies, spanning industries such as technology, oilfield services, agriculture, defense contracting, automotive, and manufacturing.

In addition to representing venture capital-backed companies in financing transactions, Jeremy has played a key role in supporting Phoenix-area entrepreneurs and growth-minded businesses. His unique path to corporate law began in the sports industry, where he worked with NCAA and NBA organizations, sports agents, and management firms before transitioning to private practice.

Jeremy holds a JD from Tulane University Law School, where he specialized in sports law, and a BA in Philosophy, Politics, and Economics from the University of Pennsylvania. With his diverse background, Jeremy offers engineers and technical leaders a unique perspective on how smart legal strategies can safeguard innovation, attract capital, and unlock growth opportunities.

Download the Essential Guide to Designing Test Fixtures: https://pipelinemedialab.beehiiv.com/test-fixture

About Being An Engineer

The Being An Engineer podcast is a repository for industry knowledge and a tool through which engineers learn about and connect with relevant companies, technologies, people resources, and opportunities. We feature successful mechanical engineers and interview engineers who are passionate about their work and who made a great impact on the engineering community.

The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at www.teampipeline.us

Send us a text

Ryan Stevenson is a versatile mechanical engineer whose career spans high-profile tech companies, outdoor gear innovators, and entrepreneurial ventures. After earning his Master’s degree in Mechanical Engineering from Boise State University, Ryan launched into product development roles that combined advanced CAD, manufacturing engineering, and user-focused design.

He contributed to Apple’s Vision Products Group, where he helped shape the Vision Pro by developing complex surfaces and leading the design of components in the Light Seal system. Earlier, at Cascade Designs, Ryan worked on next-generation Thermarest products, applying his technical expertise to foam development and manufacturing challenges. At Werner Paddles, he engineered advanced composite paddles and tooling, bringing efficiency improvements to production while driving performance in outdoor equipment.

Ryan’s entrepreneurial side came alive with Realtime Adventure Data, where he co-founded the company and led development of the Lyte Probe, a device designed to help backcountry skiers better assess avalanche risk. He thrives at the intersection of rapid prototyping, design for manufacturability, and customer-driven problem solving.

Most recently, Ryan founded the Boise Hardware Meetup, building community for engineers, designers, and makers in Idaho. As a freelance engineer through Syzygy Design, he now partners with companies ranging from startups to established manufacturers, offering expertise in CAD modeling, mechanical architecture, DFM/DFA, and full product development cycles. His career reflects not only technical depth but also a passion for leadership, collaboration, and bridging the gap between industrial design and scalable manufacturing.

LINKS:

Guest LinkedIn: Ryan Stevenson - Boise Hardware Meetup | LinkedIn

Guest website: https://ryanstevenson.xyz/

Aaron Moncur, host

Download the Essential Guide to Designing Test Fixtures: https://pipelinemedialab.beehiiv.com/test-fixture

About Being An Engineer

The Being An Engineer podcast is a repository for industry knowledge and a tool through which engineers learn about and connect with relevant companies, technologies, people resources, and opportunities. We feature successful mechanical engineers and interview engineers who are passionate about their work and who made a great impact on the engineering community.

The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at www.teampipeline.us

Send us a text

This episode is a rerun.

In this fascinating episode of Being an Engineer, our host Aaron Moncur sits down with Greg Mark, a visionary entrepreneur who revolutionized 3D printing with Markforged and is now transforming design workflows with his AI company, Backflip. Greg shares insights into his entrepreneurial journey, technological innovations, and the power of persistence.

Main Topics:

• The origin story of Markforged and carbon fiber 3D printing
• Innovative design principles in manufacturing
• Backflip's AI-driven approach to converting 3D scans to CAD models
• Entrepreneurship, product development, and market strategy
• The importance of reliability and focusing on core product features

About the guest: Greg Mark is a trailblazer in engineering and entrepreneurship, renowned for pioneering innovations that push the boundaries of technology. Currently serving as the Founder and CEO of Backflip, Greg is transforming how we create beautiful, functional objects using AI in a world that is inherently 3D. His latest venture follows a series of impactful contributions to engineering and manufacturing, most notably as the founder of Markforged. There, he invented carbon fiber and mixed metal 3D printing, a technology now deployed globally, including on the International Space Station and by major players like BMW and Tesla.

An MIT-trained engineer with both bachelor’s and master’s degrees in aeronautics and astronautics, Greg’s journey started with bold ventures such as Aeromotions, a company that brought high-performance aerodynamics to the fastest cars on the track. His leadership at Genasun redefined off-grid solar power with advanced electronics, and as an advisor to startups like Genesis Therapeutics and Rotor Technologies, Greg continues to mentor innovators tackling the toughest challenges in industries from drug discovery to remote flight.

Links:

Greg Mark - LInkedIn

Markforged Website

Backflip.ai Website 

Download the Essential Guide to Designing Test Fixtures: https://pipelinemedialab.beehiiv.com/test-fixture

About Being An Engineer

The Being An Engineer podcast is a repository for industry knowledge and a tool through which engineers learn about and connect with relevant companies, technologies, people resources, and opportunities. We feature successful mechanical engineers and interview engineers who are passionate about their work and who made a great impact on the engineering community.

The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at www.teampipeline.us

Send us a text

Ramzi Marjaba is a seasoned Solution Engineer and consultant currently with Veeam Software, working remotely from Ottawa since March 2025. Prior to this, he spent nearly four years as a Senior Solution Specialist at Keysight Technologies, managing Eastern Canada accounts and mentoring both SEs and account executives. Earlier in his career, he held technical roles at Spirent Communications, Alcatel‑Lucent, and Nortel, starting as an embedded software tester and evolving into a network design engineer and systems engineer.

In 2018, Ramzi founded We the Sales Engineers, a coaching platform and podcast designed to help sales engineers grow through thoughtful conversation, expert mentorship, and practice‑based learning. With hundreds of episodes and written content to his name, he’s built a global community for pre‑sales professionals seeking to sharpen their craft.

Ramzi emphasizes the difference between treating symptoms versus diagnosing root business needs—with a heavy focus on discovery, customer context, and vision building. He often compares SEs to business athletes: they don’t get to practice outside the field, and must deliver under pressure with clarity and impact. He also explores the evolution of presales roles in a shifting job market, noting the increasing competitiveness and need for strategic, value‑centered hiring.

Outside of client work, Ramzi mentors aspiring SEs, runs podcast and written series, and leads workshops—from quick discovery techniques to advanced whiteboarding and objection management. 

LINKS:

Guest LinkedIn: https://www.linkedin.com/in/ramzimarjaba/?originalSubdomain=ca

Guest website: https://wethesalesengineers.com/

Aaron Moncur, host

Download the Essential Guide to Designing Test Fixtures: https://pipelinemedialab.beehiiv.com/test-fixture

About Being An Engineer

The Being An Engineer podcast is a repository for industry knowledge and a tool through which engineers learn about and connect with relevant companies, technologies, people resources, and opportunities. We feature successful mechanical engineers and interview engineers who are passionate about their work and who made a great impact on the engineering community.

The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at www.teampipeline.us

Send us a text

This is your final call to join us at PDX 2025 – The Product Development Expo, happening October 21–22 in Phoenix, Arizona.
 PDX is not your typical conference—it’s a hands-on training experience built specifically for engineers who design and develop physical products.

Learn directly from industry experts in areas like GD&T, DFM, automation, additive manufacturing, motion control, project management, and more. With 50+ sessions and 35+ exhibitors offering real-time consulting, you’ll walk away with practical tools, insights, and connections to accelerate your career.

🔗 Links & Registration

🎟️ Register now: PDexpo.engineer
📧 Questions? Email: [email protected]

About Being An Engineer

The Being An Engineer podcast is a repository for industry knowledge and a tool through which engineers learn about and connect with relevant companies, technologies, people resources, and opportunities. We feature successful mechanical engineers and interview engineers who are passionate about their work and who made a great impact on the engineering community.

The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at www.teampipeline.us