Every so often it's a smart idea to look over your branding and see where you can improve. This week I'd like to take you along my journey of reworking my brand's mascot Tito the Pillow (for my company Throwboy https://throwboy.com). From immersing oneself in relevant brand imagery, to finding the essence of what you're creating, you'll hear all of my tips and tricks to creating a super effective branding makeover. Let's go!

Throwboy Mascot "Tito the Pillow" 2020 Redesign: https://shotgunceo.com/podcast/sgc10-mascot-makeover

New Little Caesar's Mascot and Logo: https://www.underconsideration.com/brandnew/archives/new_logo_for_little_caesars.php

Failed Tropicana Logo Makeover: https://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/

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Follow me on Instagram: https://instagram.com/mrrobertohoyos

My business coaching and courses: https://shotgunceo.com

My company Throwboy: https://throwboy.com