Shotgun CEO

Are you trying to appeal to a wider audience? Making changes to your business left and right to attract other customers? Maybe this isn't the right path. In today's show you'll hear why it's better to be for a niche group instead of trying to be for everyone.

Need more help? Let’s talk! https://shotgunceo.com

Planning a Kickstarter of your own? Need some expertise? Take my online course Hacking Kickstarter. https://shotgunceo.com/hacking-kickstarter

Instagram: @shotgunceo

TikTok: @shotgunceo

Hosted & Produced by: Roberto Hoyos

Throwboy - throwboy.com

Are you running an e-commerce business? Hate paying for those pesky add-on apps? Tough cookies! Today I talk about how in order to run a thriving business, it's critical to pay for software services. Learn about the apps I use to run Throwboy, my take on why the "free internet" days are long gone and more!

Need more help? Let’s talk! https://shotgunceo.com

Planning a Kickstarter of your own? Need some expertise? Take my online course Hacking Kickstarter. https://shotgunceo.com/hacking-kickstarter

Instagram: @shotgunceo

TikTok: @shotgunceo

Hosted & Produced by: Roberto Hoyos

Throwboy - throwboy.com

Have you ever found yourself saying "I don't need to tell my brand story anymore, everyone has heard it"? Do you feel like your business is in a rut and your customers are sick of hearing about you? Here is your friendly wake up call! In this episode we get a jolt of motivation on how to reach more people by reminding ourselves that our business is brand new to someone every day.

Need more help? Let’s talk! https://shotgunceo.com

Planning a Kickstarter of your own? Need some expertise? Take my online course Hacking Kickstarter. https://shotgunceo.com/hacking-kickstarter

Instagram: @shotgunceo

TikTok: @shotgunceo

Hosted & Produced by: Roberto Hoyos

Throwboy - throwboy.com

Have you ever wanted to make T-shirts? Sweatshirts? Phone cases? Blankets? Yoga pants? Dog tags?! Well you are in luck my friend. Today, I'm going to take you through the world of Print On Demand (POD). I'll teach you all the tricks of the trade, the good the bad and the badly designed. Let's go!

Need more help? Let’s talk! https://shotgunceo.com

Planning a Kickstarter of your own? Need some expertise? Take my online course Hacking Kickstarter. https://shotgunceo.com/hacking-kickstarter

Instagram: @shotgunceo

TikTok: @shotgunceo

Hosted & Produced by: Roberto Hoyos

Throwboy - throwboy.com

Have you taken a look at what you're spending on making your brand feel like a brand? Maybe it's time! Many of us entrepreneurs have a look an feel for our brand and end up spending a lot to support it. Today we'll learn how to make our brand still have those warm and fuzzy feelings without breaking the bank on every order.


Need more help? Let’s talk! https://shotgunceo.com

Planning a Kickstarter of your own? Need some expertise? Take my online course Hacking Kickstarter. https://shotgunceo.com/hacking-kickstarter

Instagram: @shotgunceo

TikTok: @shotgunceo

Hosted & Produced by: Roberto Hoyos

Throwboy - throwboy.com

Do you have an awesome product but feel like you might not be connecting with your customers? Let's take some tips from one of the master spokesmen of all time, Stan Lee! Co-creator of the Marvel Universe, Stan Lee was a pro at selling his product, weaving a great story and repeating it for all to hear. Let's dive in and learn how you can do that too! Excelsior!

Need more help? Let’s talk! https://shotgunceo.com

Planning a Kickstarter of your own? Need some expertise? Take my online course Hacking Kickstarter. https://shotgunceo.com/hacking-kickstarter

Instagram: @shotgunceo

TikTok: @shotgunceo

Hosted & Produced by: Roberto Hoyos

Throwboy - throwboy.com

Do you have a great product on your hands? Is it selling super well that you’re having trouble keeping them in stock? Great! But what else can you sell your customers besides that ONE product?

In this week’s show we talk about the best ways to expand your product line, learn what our customers need and how to create complimentary “fries” products and make your business boom.

Tools to use:

Shopify - E-commerce

Omnisend - Email Marketing

Upsell Wizard - Upselling/Cross Selling

Printify - Print On Demand

Need more help? Let’s talk! https://shotgunceo.com

Planning a Kickstarter of your own? Need some expertise? Take my online course Hacking Kickstarter. https://shotgunceo.com/hacking-kickstarter

Instagram: @shotgunceo

TikTok: @shotgunceo

Hosted & Produced by: Roberto Hoyos

Throwboy - throwboy.com

Let's talk about Squarespace! This week we have Squarespace expert Omari Harebin from SQSP Themes to talk about the ever popular WYSIWYG online platform. Is it the right fit for your business? What kinds of things is it good for? Here's everything you need to know in one place!

NOTE: This interview was recorded on April 14, 2020.

Omari Harebin / SQSP Themes: https://www.sqspthemes.com

Need more help? Let’s talk! Go to: https://shotgunceo.com

Planning a Kickstarter of your own? Need some expertise? Take my online course Hacking Kickstarter. https://shotgunceo.com/courses

Instagram: @shotgunceo

TikTok: @shotgunceo

Hosted & Produced by: Roberto Hoyos

In today's episode we explore the upside and downside to offering discounts in e-commerce. It's very tempting to get discount happy when you send out your email campaigns or when you're having a slow sales month. But what does this tell your customer or potential customer? We'll get down to the nitty gritty in this special Road Rant show live from Roberto's car!


Need more help? Let’s talk! Go to: https://shotgunceo.com

Planning a Kickstarter of your own? Need some expertise? Take my online course Hacking Kickstarter. https://shotgunceo.com/courses

Instagram: @shotgunceo

TikTok: @shotgunceo

Hosted & Produced by: Roberto Hoyos

Ever wonder what your customers want from you next? Here's a novel idea... Ask them! In today's episode we explore the virtues of what can happen when you create a survey and ask your customers for feedback. Everything from your customer's tastes, to what they hate can be uncovered in a simple online survey. Stop asking people that have no investment in your business, ask the people that have bought from you. Let's go!

Links mentioned: https://surveyplanet.com

Need more help? Let’s talk! Go to: https://shotgunceo.com

Planning a Kickstarter of your own? Need some expertise? Take my online course Hacking Kickstarter. https://shotgunceo.com/courses

Instagram: @shotgunceo

TikTok: @shotgunceo

Hosted & Produced by: Roberto Hoyos