On this episode of PR Safari, we're joined by brand designer Joe Satia to explore the power of visual design in PR. Joe shares valuable tips, strategies, and best practices for using visual design to ignite audience engagement, sell cultures, and create effective branding guidelines. You'll also hear the fascinating story of how Samburu's Ushanga Initiative's beads made it onto World Athletics medal lanyards. Plus, gain expert insights into the differences between a brand book, brand manual, and brand guideline.