PR Safari

PR Safari

By Center for Public Relations (CPR)BusinessEducationArtsHow To
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PR Safari episodes

  • Foundational ingredients of effective communication

    In this episode, we're pulling back the curtain on how communication functions as a "well-oiled machine." 

    • Communication as a "well oiled machine"
    • An itch vs problem
    • The so what of question
    • Real value of communication
    • CEO comms professionals
    • Domino effect of comms
    • Problem solving through comms
    • Corporate variables
    29 min
  • 46. Communication at the Power Table

    In this episode of Communication at the Power Table, we explore the shifting role of comms through the eyes of leaders who’ve crossed into HR, activism, politics, and back. From insider influence to updated communication practices, we unpack the interlinkage between HR, leadership and comms, the rise of multiskilled communication professionals, and why communicators must think—and act—like CEOs. 

    30 min
  • 45. Reality of speaking for government in misinformation age

    Government Spokesperson pf Kenya Hon. Isaac Mwaura unpacks the  shifting terrain of state communication in a time marked by citizen journalism, media polarization and rampant misinformation. From the pressures of information warfare to the public’s skepticism toward government programmes, he shares candid insights into the role, responsibility and reality of speaking for government today. 

    34 min
  • 42. Perfect brand Positioning and Communication Beyond the Ordinary

    On this episode of PR Safari as we dive deep into the art of positioning a country with the renowned communication veteran, Victoria Kaigai. Discover how to leverage controversy, tap into opportunities, and craft a compelling brand narrative.

    Victoria shares insights on the science of forward thinking and the fascinating role the reptilian brain plays in shaping our perceptions. Get ready to challenge conventional wisdom and learn how to communicate beyond the ordinary.

    40 min
  • 41. Graduating From Communication Service Provider to Trusted Advisor

    We embark on a journey to understand the changing role of communication professionals with Sam Karanja, Regional Director Africa at Hill and Knowlton Strategies, for a thought-provoking discussion. We explore how communication specialists are evolving from service providers to trusted advisors, navigating a competitive landscape with new players, and wielding the power of T-shaped skills. 

    48 min
  • 40. Communication in Large-Scale Government Mandates: Case of National Construction Authority (NCA)

    In this episode, our guest, Wangui Kabala, Corporate Communications Manager at the National Construction Authority, walks us through Quality Control and Assurance (QA) as a crucial component of communication. We discuss why simply raising awareness isn't enough. We discuss what quiet, back-end engagement means. We also explore strategies to reach the audience for maximum penetration and the downside of visibility.

    41 min
  • 39. Communication In Complex Organizations: Case of Kenya Power

    Gregory Ngahu is a Corporate Communication Officer at Kenya Power. He has served in the Communication Department for 25 years. In this episode, we discuss among other topics:

    👉🏾Managing a disappointed public
    👉🏾 Friends and enemies of Communication
    👉🏾Creating resonating stories
    👉 Communication behind the scenes 
    👉🏾Corporate blame games
    👉🏾Effect of Corporate governance on success of communication 

    34 min
  • 38. The Uniqueness Of Health Communication

    Discover the nuances of health communication with Dr. Karen Jerop, a social scientist and Communication Lecturer at Alupe University,
     Explore topics such as the distinctions between health communication and communication within health, qualifications of health communication professionals, therapeutic communication, miscommunication challenges, and the significance of listening modes in health communication

    15 min

About PR Safari

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Embark on an exciting adventure with "PR Safari" by CPR, the podcast that immerses you in the dynamic realm of PR in Africa. Our knowledgeable guides offer insider perspectives, hands-on advice and…