PR Safari

Explore the communicator's dilemma as we distinguish between essential communication strategies and superficial packaging. Delve into the metrics used to measure the real impact of high-profile CEOs and uncover the existing gender gap in this domain.

Discover how communication plays a pivotal role in shaping CEO stardom and what happens when these celebrity leaders lose their shine. Engage in a thought-provoking debate on the academic credentials of top CEOs.

Sally Gift Akinyi, Communication Manager at Womankind Worldwide, provides valuable insights into the challenges of the saviour mentality in communication and the impact of dignified storytelling in portraying individual and community stories.

Join Prof. Murej Mak’Ochieng, a lecturer at Multimedia University, in this enlightening episode of PR Safari by CPR. Explore the fundamentals and key ingredients of strategic communication as we distinguish between Communication Strategists and Communication Technicians. Gain insights into Strategic Communication, Communication, and Applied Communication. Uncover the historical context of public relations and its consequences. Discover the differences between Government Communication and Public Communication, and Organizational Communication and Sector-specific Communication. Delve into the challenges faced in government communication and learn about the Makali task-force on Public Communication. Tune in for an insightful discussion on the core principles of strategic communication.

In this engaging conversation on PR Safari, Valary Mumbo, Associate, Africa Investments at Luminate, sheds light on the common ground between PR agencies and change agents. Explore the reevaluation of PR business models, increasing revenue through social impact, dispelling misconceptions, and the challenges faced by CSOs. Tune in for an insightful discussion on amplifying impact and fostering collaboration in the dynamic world of PR.

Lilian Kimeto, Deputy Director Communication at the ICT Authority, shares her inspiring journey from a village girl tending her family's herds to a high school teacher to her current role as a leading communications professional. She discusses the importance of communication strategies, policies, and stakeholder engagement in achieving organizational goals.

In this episode, we learn about Lilian's childhood in a rural village in Kenya, how she became a high school teacher, her transition to the world of communications, the importance of communication strategies, how to create effective communication policies, the importance of stakeholder engagement, and how to deploy strategic communication to achieve organizational goals.

Discover intriguing PR perspectives in this episode of PR Safari by CPR. Our guest, Joel Chacha, Director at Portland Communication, shares his unique experiences as the first Kenyan judge of PR Week Awards.

Join us as we explore Joel's valuable lessons learned from the awards, the distinctions between Portland Communication and other agencies he has worked for, and how brands are capitalizing on crises. We also delve into the dynamic evolution of PR and its impact on the industry.

Join Elizabeth Cook, Managing Director of Tell-Em Public Relations, as she shares invaluable insights on the foundations of PR, the balance between academia and practical experience, her professional relationship with Mutahi Kagwe, a comparison of PR practices in Kenya and the UK, the next key focus area for PR in Kenya, and the challenges of market rates and costing among agencies. Tune in to gain expert perspectives and industry insights on PR in this engaging episode of PR Safari.

In this episode, we are joined by Eddie Wanyonyi, Team Leader at Camera Africa Consultants Ltd, who brings his expertise in achieving excellence in communication. Together, we delve into the major gaps among communication professionals and the importance of prioritizing knowledge over rank. Eddie provides valuable insights on redefining the accessibility of communication and the significance of overcoming tunnel vision. We also explore the power of storytelling in transforming African narratives, the complexities of risk messaging, and the challenges faced by Africa in terms of consequences. Additionally, we touch upon the critical topic of data protection in communication practices. Tune in to gain valuable insights into achieving exceptional communication and elevating narratives.

Discover the power of storytelling in corporate settings on PR Safari. In this episode, our guest Agatha Juma, Director, Coach, and Curator at Engage Kenya Ltd, shares her expertise on harnessing the art of storytelling to elevate communication strategies.

Join us as we explore how to craft unique stories as communicators, the significance of crisis management, the intersection of storytelling and data, and strategies to build resilient organizations. Agatha also delves into the transformative role of storytelling in leadership.

In this episode of PR Safari, we're joined by Irene Chelimo, Head of Marketing and Production, and Enock Mokaya, Head of Operations and Business Development at Reel Analytics. We discuss the dynamics of measuring PR impact, both old and new.

We talk about the difference between PR Value and PR Index, and how to combine communication and program research to get a more complete picture of PR impact. We also discuss the next frontier in audience data collection, and how to use this data to measure the true impact of PR.