PR Safari

In this episode, we discuss the uncertain future of legacy media with David Omwoyo, Chief Executive Officer of the Media Council of Kenya. We explore a number of challenges facing legacy media, including the rise of big tech, the decline of advertising revenue, and the rise of citizen journalism. We also discuss potential solutions to these challenges, including government support, regulation of big tech, and embracing new technologies.

Listen to the full episode to learn more!

Join Tabitha Mutemi, OGW , the former Head of Communication at IEBC, as we explore managing communication for high-stakes elections.

In this episode of PR Safari, we'll learn about the challenges of communication during general and presidential elections, referendums, boundaries, delimitation, and by-elections.

Join us for expert insights on containing emotions during high-pressure situations and navigating the challenges of election communication. Tune in to PR Safari for a closer look at managing communication in high-stakes situations.

In this episode of PR Safari, we sit down with Alex Owiti, founder of Alexander PR and Communication Network, to discuss the issues driving modern-day PR. Alex shares his extensive experience in the industry, highlighting the shifts in PR strategies and the importance of having a multi-dimensional approach.

In this episode, Ann Gichuhi, a communication consultant and immediate former lead of CIPR at the University of Nairobi, shares her experience in the industry. Topics discussed include the entry of CIPR into Kenya, strategic partnerships, the importance of a strategic approach to crisis management, and the growing concern about AI taking away PR jobs. This episode is a must-listen for communication and PR professionals and anyone interested in gaining valuable industry insights.

This podcast episode features Dr. Wilfred Marube, outgoing CEO of the Kenya Export Promotion and Branding Agency and former President of the Public Relations Society of Kenya. Dr. Marube shares his inspiring journey and pays school fees for three to study PR. He defines what an excellent communicator is and discusses the crucial relationship between CEOs and communicators. Dr. Marube sheds light on the weak link in national branding and the importance of trust and connection between CEOs and communicators. He talks about the "magician" PR practitioners, and why the big corporates are big enough. Lastly, Dr. Marube shares his valuable leadership experience as the President of PRSK and how he is coping with his transition from CEO to common citizen.

Wavi Mung'ala, Head of Corporate Communication & Customer Experience at HELB, explores diverse topics in PR:

• PR people only make a bad things look great”
• Customer experience and the banking inconvenience of early 2000s
• Sustainability communication, with examples
• Most PR practitioners still stuck at CSR
• Sexism, profiling and male privilege in PR and work places
• Shielding junior employees: "I survived, you figure it out by yourselves"
• Culture and rigid PR employees

In this episode of PR Safari, Naomi Mutua, Lead Brand and Executive Communications at Ideologie, shares valuable insights into the world of online communication. She discusses the evolution of influencer dynamics, the importance of back-end metrics like Netflix, and the difference between social media vanity metrics and perception.

Naomi also highlights how brands are chasing clout on social media and provides practical tips and strategies for running successful campaigns through WhatsApp. Whether you're a seasoned PR professional or just starting out, this episode offers valuable information to help you crack the code and achieve success in the digital media landscape.

On this episode of PR Safari, we're joined by brand designer Joe Satia to explore the power of visual design in PR. Joe shares valuable tips, strategies, and best practices for using visual design to ignite audience engagement, sell cultures, and create effective branding guidelines. You'll also hear the fascinating story of how Samburu's Ushanga Initiative's beads made it onto World Athletics medal lanyards. Plus, gain expert insights into the differences between a brand book, brand manual, and brand guideline.

In this episode, we're joined by Rehema Kahurananga, a Regional Communications and Constituency Manager at IUCN. We explore storytelling on a budget and the power of communication for less exciting industries. Rehema shares insights on building a case for investing in an agency, client-agency matchmaking, and how to use storytelling to support an organization's work. Whether you're a business owner or a communicator, this episode will provide practical tips to tell your brand's story effectively and connect with your audience. Join us for an insightful conversation on storytelling in communication.

In this episode, we're joined by Gilbert Wangalwa, the Deputy Country Director at Amref Health Africa - Kenya, to discuss the importance of going beyond the Barcelona Principles in monitoring and evaluation (M&E) in communication. Gilbert shares his expertise on how M&E can help organizations to not only measure the effectiveness of their communication strategies, but also to understand the impact of their messaging on target audiences.