In this episode of PR Safari, Naomi Mutua, Lead Brand and Executive Communications at Ideologie, shares valuable insights into the world of online communication. She discusses the evolution of influencer dynamics, the importance of back-end metrics like Netflix, and the difference between social media vanity metrics and perception.

Naomi also highlights how brands are chasing clout on social media and provides practical tips and strategies for running successful campaigns through WhatsApp. Whether you're a seasoned PR professional or just starting out, this episode offers valuable information to help you crack the code and achieve success in the digital media landscape.