PR Safari

The customer is king?  Join us on a wild ride through the ever-evolving landscape of Customer Experience (CX) with Paul Kitemu, Lead Consultant and Managing Partner at Inspired Resource Center & Consultancy Ltd.

In this episode, we'll roar about:

• Mapping the Journey: We'll identify all the critical customer touchpoints - those moments of truth that define your brand experience.
• The Business of Happy Customers: Discover the undeniable impact of CX on business success - from revenue growth to brand loyalty.
• Digging Up the Roots: We'll tackle the root causes of customer issues and explore strategies to prevent them before they take root.
• Beyond the Score: Is the Net Promoter Score the ultimate CX metric? We'll discuss its strengths and uncover alternative ways to measure customer satisfaction.
• The Survey Says… Maybe Not: Learn why customer surveys can be a double-edged sword and explore more effective methods to gather valuable customer insights.
• Monopoly Mutiny: In today's connected world, customer loyalty is paramount. We'll discuss the dying power of monopolies and how exceptional CX is the key to surviving the competitive jungle.

Join us on an exciting journey through the wild world of strategic communication with Sally Kahiu, External Affairs Lead for Africa at World Animal Protection. In this episode, we'll uncover key insights on:

• Vacuum Communication: Discover how to avoid getting lost in the wilderness of poor communication and bridge the information gap effectively.
• Schooling the Organization: Explore methods to ensure that your entire team speaks the same communication language and stays aligned.
• Good vs. Not-So-Good Communicators: Learn about the traits that distinguish strong communicators from the rest in the jungle of communication.
• Reaching the Right Herd: Tailor your message for internal and external audiences to connect with each group for maximum impact.
• Sharpening Your Claws: Gain valuable insights into cutting-edge media training techniques and crafting compelling messages for journalists.
• The Duplication Dilemma: Find out how to present your message clearly without overwhelming your audience with information overload.
• Beyond the Narrative: Explore the evolution of storytelling in communication strategies and discover if storytelling alone is enough.

Dive deep into the world of audience segmentation with Reuben on this episode! Learn the secrets behind captivating diverse demographics through the captivating case study of "Carol, Caro, Karo." Discover how video content can be tailored to resonate with specific audience segments and explore strategies for cultivating a loyal following. Join us as we navigate the content jungle and uncover the growing trend of brands using video platforms for audience expression. Don't miss out on unravelling the controversial decision behind disabling comments on Selina's video content.

Winnie's journey is as inspiring as it is unconventional. We'll delve into her remarkable career path, from starting as an usher to navigating the dynamic world of PR.

In this episode, you'll discover:

• The power of perseverance: How Winnie's dedication transformed her career trajectory.
• Luxury redefined: Uncover the secrets of successful PR strategies for high-end brands, complete with Winnie's captivating case studies.
• The art of the launch: Learn how to craft unforgettable experiential product launches that leave a lasting impression.
• Lessons from the wild side: Not every event goes according to plan. Winnie shares her insights on handling "failed" presidential events and turning them into learning experiences.

Join Chiimbiru Gimode, Communications Officer, Communications Authority of Kenya, former radio broadcaster and  PhD student at Daystar University, as he shares his insights on:

Unleashing the beast: Forget generic campaigns. Discover powerful, tailored strategies to make your message roar.

• Radio 2.0: Is the future digital? We'll uncover the evolving landscape and where radio fits in.
• Community matters: Why local radio keeps winning hearts (and ears) in a globalized world.
• Data dilemmas: How to use radio data ethically and avoid falling into common traps. 
• Frequency frenzy: Demystifying the business behind those magic airwaves.
• Culture connection: How radio taps into the unique heartbeat of communities.
• Trendy or impactful? Learn to choose strategies that drive real change, not fleeting hype.

Change the world, one campaign at a time: PR Safari dives into behaviour change with UNICEF's expert.

Tired of PR campaigns that fizzle out? Join us as we unlock the secrets of influencing behavior for real impact with Gloria Lihemo, a social change specialist from UNICEF!

Discover:

• Why most campaigns fail & the keys to success
• What drives (or blocks) our choices & how to design impactful interventions
• The power of perception & context in behavior change
• How co-creation fuels sustainable change
• Real-world examples of winning & losing campaigns
• Strategies for lasting impact & reaching diverse audiences

Dive into the Wild World of Litigation Communication on PR Safari!
Join George Mlaghui, Director of Corporate Communication at Telkom Kenya, for a fascinating exploration of communication in the legal jungle.

This episode of PR Safari goes beyond litigation PR, uncovering:

• Crisis Mitigation Strategies: Navigate stormy waters with confidence and clear messaging.
• The Power of Collaboration: Learn how interdepartmental networking amplifies your impact.
• Communication's Business Value: Gain unique insights and unlock communication's potential.
• Executive Assistant Superpowers: Discover how they can be your CEO's secret weapon.
• Becoming the CEO's Indispensable Soulmate: Elevate your communication skills to a whole new level.

In this episode, we explore the current state of internal communications, including topics such as gatekeeping, psychological safety, and the issue of a listening crisis within organizations. Our guest, Ruth Musembi, who is an Associate Managing Partner at Hill+Knowlton Strategies, provides valuable insights on how to strike a balance between overlistening and not getting enough information. Learn how to recognize subtle signs of disengagement and implement effective internal communication strategies that can improve the overall customer experience.

Have you ever wondered what separates communication practitioners from the merely competent to the truly extraordinary? Join us on this episode of PR Safari as we embark on a fascinating journey with Alfred Ng'ang'a , Partner at Oxygène Marketing Communications Limited, a legend with a career spanning newsrooms, giants like Gina Din, Ogilvy, and Media Edge, and now leading the charge at Oxygene.

Discover the difference between newsmakers and midwives in financial communication and the importance of depth and elasticity in crafting impactful messages. Mercy unravels the intrigues of financial communication and shares the story of how P&L Consulting came to be.

Get behind the scenes as Mercy explains the reasons behind their consistent success, winning financial communication awards. Explore the world of strategic communication indicators and hear firsthand about how P&L Consulting navigated the complexities of the Imperial Bank Crisis.