This podcast episode features Dr. Wilfred Marube, outgoing CEO of the Kenya Export Promotion and Branding Agency and former President of the Public Relations Society of Kenya. Dr. Marube shares his inspiring journey and pays school fees for three to study PR. He defines what an excellent communicator is and discusses the crucial relationship between CEOs and communicators. Dr. Marube sheds light on the weak link in national branding and the importance of trust and connection between CEOs and communicators. He talks about the "magician" PR practitioners, and why the big corporates are big enough. Lastly, Dr. Marube shares his valuable leadership experience as the President of PRSK and how he is coping with his transition from CEO to common citizen.