In this conversation, Matt Watkins, founder of Special Studio, shares his journey as a sustainability-driven entrepreneur. He discusses the importance of rethinking manufacturing processes, the role of 3D printing, and the significance of using recycled materials. Matt reflects on his childhood interests in making things, his experiences in the tech industry, and the pivotal moments that led to the creation of Special Studio. He emphasizes the need for authenticity and depth in branding, drawing inspiration from dystopian aesthetics in films like Blade Runner. In this conversation, the speaker discusses the significance of authenticity in branding, the unconventional path of entrepreneurship, and the importance of learning through trial and error. They emphasize the need for honesty in business practices, the challenges of balancing work and family life, and the value of surrounding oneself with supportive and competent individuals. The speaker shares personal insights from their journey in building a sustainable manufacturing business, highlighting the evolving consumer awareness towards local production and sustainability.

Biggest Insights

Chapters

00:00 Introduction to Sustainability and Innovation

03:07 Matt's Early Influences and Entrepreneurial Journey

05:57 The Birth of Special Studio

08:59 The Aha Moment: Rethinking Manufacturing

12:02 Financing and Business Model of Special Studio

15:02 Brand Aesthetics and Influences

19:05 Depth and Authenticity in Branding

31:42 The Importance of Authenticity in Branding

37:54 The Unconventional Entrepreneurial Journey

45:00 Learning Through Trial and Error

53:53 Balancing Work and Family Life

Special Studio Website: https://specialstudio.co/

Special Studio Insstagram: https://www.instagram.com/specialstudio.official

MAtt on LinkedIn: https://www.linkedin.com/in/pomattwatkins/