Founders Meeting | Benjamin / Every: Reviving Shared Mealtimes Through Plant-Based Innovation
What if frozen food wasn’t a compromise — but the future of healthy, sustainable eating?
In this Founders Meeting episode, we sit down with Benjamin, co-founder of Every, a Berlin-based company redefining convenient food with chef-crafted, plant-based frozen meals. Every isn’t just building a food brand — they’re rebuilding trust in the frozen aisle.
Benjamin shares the journey of starting Every with his lifelong friend Casimir, the challenges of sourcing high-quality ingredients, and how shock-freezing technology preserves nutrients, flavour, and integrity. We explore how transparency, sustainability, and shared mealtimes sit at the heart of their mission — and why frozen food deserves a rebrand.
This conversation goes beyond product. It’s about culture, connection, and building a food company rooted in values.
🔑 In this episode, we talk about:
Why Every exists — and the problem with modern convenience food
The cultural importance of shared mealtimes
Building a plant-based brand for everyone, not just vegans
The sourcing challenges within the food industry
How shock freezing preserves nutrients and reduces waste
Transparency in packaging and building consumer trust
Launching a company with a lifelong friend
Financing and early-stage decisions
Community-driven growth and customer feedback
Reframing frozen food as premium, sustainable, and delicious
🧠 Key Takeaways:
Healthy eating should be effortless and enjoyable.
Shared mealtimes foster connection in a fast-paced world.
Shock freezing locks in nutrients and quality.
Transparency builds trust in a sceptical food market.
Plant-based food can appeal to a broad, mainstream audience.
Building a business with a friend requires clarity and shared values.
Sustainability and quality sourcing are long-term competitive advantages.
Community engagement strengthens both brand and product.
💬 Sound Bites:
“The future of frozen food is sustainability.”
“Shared mealtimes foster connections.”
“Trust in the food industry is essential.”
“Healthy eating should never feel like a compromise.”
📍 Chapter Highlights:
00:00 – Introduction to Every and Its Mission
02:21 – Healthy Eating & Convenience
05:23 – Childhood Influences and Food Heritage
08:04 – Starting Every
11:10 – Sourcing & Sustainability
14:17 – Packaging & Direct-to-Consumer Strategy
17:02 – Shock Freezing Explained
20:18 – Challenges in Frozen Goods
23:01 – The Future of Frozen Food
26:06 – Plant-Based Market Perceptions
29:14 – Building a Company with a Friend
48:52 – Early Challenges & Decisions
50:41 – Financing the Journey
51:44 – Strategic Partnerships
55:04 – Shared Values
55:54 – Branding Evolution
01:07:36 – Core Market Focus
01:09:39 – Customer Education
01:20:07 – Shared Mealtimes
01:24:16 – Community Engagement
🔗 Links & Resources:
🥦 Every → https://every-foods.com/
📍 Berlin, Germany
🧡 Why You’ll Love This Episode:
If you’re building a mission-driven brand — especially in a competitive, trust-sensitive industry — this episode is packed with insights. Benjamin shares what it really takes to challenge category assumptions, build with integrity, and create a product that aligns convenience with quality. It’s a powerful reminder that food isn’t just fuel — it’s culture, connection, and community.
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