If your interior design portfolio currently feels like nothing more than a beautifully curated collection of images, you are not alone. Most interior designers out there under-utilize their portfolio in their marketing. 

And many designers are struggling to come up with what to post in their marketing. 

But what if I told you, that your project portfolio can become the magnet that not only showcases your work, style, and creative skill but also can pull in your ideal clients? And…it can become the foundation of your marketing. Meaning…it’ll give you content, lots of it, to post in your marketing. 

My guest in this episode, Teresa Schlup, website designer, brand strategist, and the founder and owner of Caffeine Creative, is chatting with me about how to put your interior design portfolio at the center of your marketing. She’ll share how one well-crafted interior design project page can create a whole foundation of your marketing strategy for an entire month of content.

In this episode you’ll learn:

Connect with Teresa

Tune in for my conversation with Teresa.

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Need help with your website copy? 

Connect with Masha Koyen, the host of the Marketing for Designers podcast, Messaging Strategist, Website Copywriter for interior designers, and the founder of Content Vertical, a copywriting agency for the home industry: