Marketing for Designers with Masha Koyen

What if I told you there's an under utilized platform that could potentially change your marketing game for the better? Forget what you know about mainstream social media. Instagram is not the only platform in your marketing platforms arsenal. Let’s talk about LinkedIn and how it can help you attract the right clients and grow your business. My guest, Naama Blonder, has mastered this tool and she's here to share her secrets.

My guest on this episode is Naama Blonder who has a bold vision: to change what good housing can and should look like in a growing city like Toronto; with that in mind, she co-founded Smart Density.

Her professional practice combines the disciplines of architecture, urban planning, and urban design to bring a deeper, more realistic understanding of how cities can address housing affordability and champion inclusive neighbourhoods with more equitable access to housing.

What you’ll learn in this episode:

Key Takeaways:

Memorable Quotes:

Connect with Naama:

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Need help with messaging strategy or copywriting for your interior design website? 

Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

Are you on my email list? I send weekly emails with actionable marketing advice specifically for interior designers. Couple of weeks ago I shared the one marketing hack I’ve been using since 2019 to spark creativity in marketing.. Sign up to my list today so you don’t miss anything going forward!

Back to today’s episode…Struggling to get your interior design business noticed by local clients? This episode is for you! Tune in to hear my conversation with Robyn White of RDW Design Studio to uncover the secrets of local SEO. 

Robyn, a website designer and SEO specialist, breaks down the exact steps you need to take to improve your visibility in local search results, attract the right clients, and get your phone ringing.

Whether it’s optimizing your Google Business Profile, creating strategic location pages, or crafting blog content that drives traffic, Robyn offers actionable insights you can implement right away. 

This episode is a must-listen if you’re serious about growing your local client base using effective SEO strategies.

What you’ll learn:

Memorable quotes:

Connect with Robyn:

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

Are you on my email list? I send weekly emails with actionable marketing advice specifically for interior designers. Last week I shared the one marketing hack I’ve been using since 2019 to spark creativity in marketing.. Sign up to my list today so you don’t miss any of it!

Back to today’s episode… Ever felt like your design consultations should have led to a client but didn’t? Or wondered why your proposals go unanswered? You’ll love this episode! I sit down with Rebecca Hay, an interior designer in Toronto and a business coach for designers, to dive deep into the common pitfalls interior designers face when trying to convert leads into clients. 

Whether it's fumbling through discovery calls, missing the mark during consultations, or sending off proposals that fall flat, Rebecca shares actionable insights to help you overcome these challenges.

This episode is packed with strategies to ensure you’re closing deals and boosting your bottom line—without feeling like you’re “selling.”

What you’ll learn

Memorable quotes:

Connect with Rebecca:

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

Getting ready for High Point Market? If you’re an interior designer looking to make a serious impact, this episode is for you. I sat down with Brittany Bowen and Ava Vienneau of Girls at Flourish to talk about why personal brand photography at High Point Market is a game-changer. We get into the nitty-gritty of how capturing your brand in this iconic setting can help you stand out, connect with your ideal clients, and elevate your presence in the luxury market.

We discuss why it’s so important to show up visually, how to be intentional with your brand imagery, and what you need to consider before your photoshoot at High Point Market. Whether you're already established in the luxury market or looking to break in, this episode is packed with insights on how to use professional photography to elevate your brand and connect with your ideal clients.

What you’ll learn:

Memorable quotes:

Links & Resources:

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

Are you undervaluing your services and burning out with too many clients for too little profit? Then this episode is definitely for you! I sit down with Nancy Ganzekaufer, my client who also happens to be a top business coach specializing in interior design, reveals the most common marketing mistakes that hold designers back. 

Nancy shares powerful insights on why setting healthy boundaries and charging what you’re worth are essential steps to building a profitable business. She also dives deep into the importance of niching down—how focusing on a specific area of expertise can make you the go-to designer in your field and simplify your marketing efforts.

Nancy told me about her Profit Insiders Academy, a program that not only helps designers master their pricing and service models but also offers personalized coaching and support. 

This episode is packed with actionable advice that can transform the way you market your interior design business, ensuring you attract the right clients and create a sustainable work-life balance.

Key takeaways:

Memorable quotes:

Resources Mentioned:

Connect with Nancy Ganzekaufer:

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

In this episode of Marketing for Designers, we’re talking about one of the most important yet sometimes overlooked parts of your website: the call to action, or CTA. If you’ve ever wondered why some visitors come to your site and leave without taking the next step, you’ll definitely want to tune in! It’s a short episode, but actionable. 

CTAs aren’t just buttons—they’re invitations that guide your visitors toward becoming your next clients. We’ll break down what makes a CTA effective, especially when you’re working with high-end clients who expect a certain level of service and exclusivity. Tune in to learn why CTAs are essential, how to craft ones that really connect with your audience, and how to create a sense of urgency without any of that pushy sales stuff.

What You’ll Learn in This Episode:

Key Quotes:

Episode Outline:

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

Who doesn’t want to turn more prospects into loyal clients?! If you’ve ever struggled with converting leads and want to enhance your sales strategy, this episode is for you! To successfully turn prospects into clients, first you need to understand how buyers buy. But first, if it’s the affluent clients you’re after - here’s my FREE GUIDE: 7 Strategies for attracting affluent clients I developed specifically for designers. It includes an action plan you can implement right away!

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Now back to regular programming….

In this episode of the Marketing for Designers Podcast, I’m joined by Dr. Nancy Zare, a seasoned sales psychologist and author. With over 25 years of experience, Dr. Nancy shares her insights on understanding different buying styles and how to use this knowledge to transform prospects into clients. From identifying personality styles to tailoring your approach, Nancy provides actionable tips for interior designers looking to improve their sales strategies.

Episode Highlights:

I’m so thrilled to share this episode with you. I know for a fact you’ll get inspired just like I did. Whether you’re an established interior designer or just starting out, this episode is packed with insights that can help you promote and market your design business.

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

Don’t miss this episode packed with actionable insights!

Who doesn’t want to simplify their marketing efforts and actually attract their ideal client?! I’ve never met an interior designer who hasn’t struggled with marketing, so if that’s you and you want a better way to market your interior design business–this episode is for you!

But first, wanna attract affluent clients? Here’s my FREE GUIDE: 7 Strategies for attracting affluent clients I developed specifically for designers. It includes an action plan!

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Now back to regular programming….

In this episode of the Marketing for Designers Podcast, I’m joined by Naomi Rose, a seasoned business strategist and marketing expert. With over 20 years of experience, Naomi, also known as "your digital GP," shares her insights on creating effective and straightforward marketing plans that resonate with ideal clients. From her unique API method to the importance of understanding your audience, Naomi provides actionable tips for interior designers looking to streamline their marketing efforts.

Episode highlights

I’m so thrilled to share this episode with you. I know for a fact you’ll get inspired just like I did. Whether you’re an established interior designer or just starting out, this episode is packed with insights that can help you promote and market your design business.

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

Don’t miss this episode packed with actionable insights!

Memorable Quotes from the Episode:Listen Now:Get in Touch with Naomi:

How effective is your website for your interior design business? Ever had your site audited by a professional copywriter? Wanna learn what to look for when auditing your own website like a PRO? I’m not talking about the visual side and functionality. I’m talking about WORDS or CONTENT on your website. I’m going to teach you my web copy audit method I use as a copywriter and messaging strategist that works exclusively with designers.

But first, are you on my email list? In case you didn’t know, I send weekly actionable marketing advice and tips to interior designers every single Friday to help you dramatically improve your online presence and positioning! I’d love it if you join my community of designers! Sign up here.

Now, back to the episode…

Looking at your interior design website from the lens of a copywriter is different than looking at it from the lens of a web designer. Web designers look at design elements, fonts, the way the copy is organized on a page, loading speed, amongst many other important things.

As a copywriter, first and foremost, I look for strategic messaging and emotional resonance with your ideal audience. I ask things like…

I ask these, and so many other questions when I undergo a website copy audit for my interior design clients.

What you’ll learn on this episode:

Enjoy the episode! Subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

Ready for a rebrand and eager to hear from someone who has recently navigated the process? You’ll love today’s episode! I’m speaking with Amanda Fasciani, a Toronto-based interior designer who has just rebranded her business, Liv Interiors. She’s here to lay it all out—the good, the bad, and the unexpected challenges.

But before we jump into it…can you tell me if you’re on my email list? Cards on the table, I’m growing my email list and I need YOU! I send weekly actionable marketing advice—no fluff, no BS, nothing salesy. Just straight-up strategic tips for interior designers who want to elevate their business. Every Friday, you'll get an email packed with stuff you can implement right away! 

Sign up here.

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Now back to regular programming….

I’m not going to sugarcoat it. Rebranding is a helluva lot of work. But boy, is it rewarding! When you rebrand, you get to choose exactly how you want to show up in the world, in front of your ideal audience. Beyond that, you determine who you want to work with, how you want to work with them, how you want to sound, and how you want to be perceived. It’s your chance to set yourself apart.

In this episode, I’m joined by my client, Amanda Fasciani, owner of Liv Interiors. We’ll explore the ins and outs of her rebranding journey, including the good, the bad, and the unexpected challenges. You’ll hear about the things she outsourced during the rebrand and what she considers her best investments.

What you’ll learn in this episode:

Featured guest: 

Amanda Fasciani is the owner of Liv Interiors, a Toronto-based interior design firm specializing in large-scale renovations and new builds. Her rebranding journey offers invaluable insights into aligning a business with its ideal clients and elevating its market presence.

I’m thrilled to talk to Maria and hear her top tips on recognizing when it's time for a rebrand and how to execute it effectively to attract your ideal clients and elevate your business.

Check it out!

Connect with Amanda:

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

Don’t miss this episode packed with actionable insights!