Think Instagram is the only way to attract dream clients? Think again. Today, let’s talk about podcasting as the strategy that many interior designers overlook. Whether you’re launching your own show or guesting on the right podcasts, this episode will show you how podcasting builds trust, establishes authority, and connects you with clients in a way that social media simply can’t.

My guest is Kimberly Spencer, founder of Crown Yourself and Communication Queens, an award-winning high-performance coach, TEDx speaker, and author of Make Every Podcast Want You. She’s here to break down why podcasting is one of the most powerful (and underutilized) marketing tools for interior designers.

If you want to elevate your brand, stand out in a crowded market, and attract high-end clients who value your work, you don’t want to miss this conversation.

What you’ll learn in this episode:

• Why podcasting is more than just a marketing tool—it’s a brand-building powerhouse
• The difference between Instagram engagement and podcast listener commitment (hint: it’s all about intent)
• How to strategically choose the right podcasts to reach your ideal clients
• What makes a compelling podcast guest appearance (and how to stand out)
• How to communicate your interior design aesthetic in a way that truly connects
• The mindset shift needed to confidently put yourself out there

Memorable quotes from Kimberly:

• "Your story is never a saturated market. You will always be standing on a stage of one when you share it."
• "Podcasting provides an auditory platform for you to paint with words, your ethos and your vision for who you are, what you stand for, what you want to create in this world."
• "Your clients aren’t just buying your design skills; they’re buying a connection. Podcasting is one of the best ways to establish that before they even meet you."
• "80% of success is just showing up."

Key highlights:

• Why podcasting should be in every interior designer’s marketing toolbox
• How podcasting creates a deeper emotional connection with your audience
• The shocking difference between Instagram attention spans and podcast listener commitment
• How to find and pitch the right podcasts to reach high-end clients
• Why case studies and personal stories are your secret weapon as a podcast guest
• A powerful tip for explaining your design aesthetic in a way that truly stands out
• How to overcome self-doubt and confidently share your voice
• The three types of podcasts every interior designer should target
• Why showing up is the #1 habit that will transform your business

Connect with Kimberly Spencer:

• Instagram
• Website
• Tedx

Connect with Masha:

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha