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In this week’s episode, to wrap up our Project to Profit Series, I'm getting real about the one step most designers skip that could save you hours, protect your margins, and stop you from repeating the same costly mistakes project after project.

Here’s the kicker: research shows that teams who actually take this step improve performance by 20–25% on their very next project. Yep, it’s that powerful.

And don’t think this is just for big firms — if you’re a team of one, this step may be even more critical to stop repeating mistakes and create the systems that future-proof your business.

Check out the show notes and other resources at 

https://successbydesign.coach/podcast/b/interior-design-debriefs

This podcast is brought to you in partnership with Leah Bryant Co.

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What if one happy client didn’t just mean a beautiful portfolio photo — but also became the gateway to three more dream projects? That’s the power of a referral strategy for designers that actually works.

In this episode, I'm sharing why most interior design referrals don’t happen by chance — and how to move beyond “word of mouth” into a system that brings you consistent, pre-qualified leads.

If you’ve been wondering how to get more design clients without burning out or relying on chance, this episode is a must-listen.

Check out the show notes and other resources at 

https://successbydesign.coach/podcast/b/secret-to-more-interior-design-referrals

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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Send Katie a Text Message!!

Scope creep: two little words that can drain your profits, stretch your timeline, and zap your energy if left unchecked. But here’s the twist—done right, scope creep can actually fuel your profit margins and strengthen client relationships.

In this episode, I'm breaking down the sneaky ways scope creep shows up (and why it feels so personal). The #1 mindset shift that transforms extra client requests into profit opportunities. What to say in the moment when a client asks for just one more thing, and so much more!

Check out the show notes and other resources at

https://successbydesign.coach/podcast/b/scope-creep-solutions-for-interior-designers

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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Send Katie a Text Message!!

Every design project begins with excitement, but if you skip one crucial step, that excitement can quickly spiral into misunderstandings, scope creep, and profit loss. That step? Onboarding and expectation setting.

In this episode, part of our Project to Profit series, I'm pulling back the curtain on why onboarding isn’t just paperwork and contracts. Done right, it becomes your profit protector, a system that saves you stress, strengthens client trust, and protects your margins.

Check out the full show notes and other resources at 

https://successbydesign.coach/podcast/b/interior-design-onboarding

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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Send Katie a Text Message!!

If you’ve ever said, “I gave a discount just to keep the client happy,” this episode of Success by Design is for you.

In this week’s Projects to Profit series, I'm pulling back the curtain on one of the most common traps interior designers fall into: discounting. What feels like a quick win for keeping a client can harm your profit margins, dilute your brand, and erode your confidence as a designer.

Check out the full show notes and other resources at 

https://successbydesign.coach/podcast/b/the-hidden-costs-of-discounting-your-interior-design-services

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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Send Katie a Text Message!!

This week, we’re kicking off a six-part series I’m calling "Turning Projects into Profit." As designers, we pour our hearts into projects that photograph beautifully, but sometimes those same projects barely move the financial needle. I know that tension well because I’ve lived it in my own business. That’s why this series is all about helping you stop leaving money on the table and start building a business that fuels your creativity and pays you well.

And we’re starting with one of the biggest traps in our industry: free consultations.

Check out the full show notes and resources at

https://successbydesign.coach/podcast/b/how-to-turn-consultations-into-paid-opportunities

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

What every designer needs to know about neuroaesthetics, biophilia, and charging what you're worth. 

In this episode of Success by Design, I'm sitting down with Mike Peterson, founder of Science in Design, to explore how neuroscience is validating what designers have known intuitively for years: beautiful spaces make people feel better. Now we have the data to prove they also make people healthier.

Check out the full show notes and resources at

https://successbydesign.coach/podcast/b/design-heals-the-secret-sauce-top-designers-are-using-to-charge-more

This podcast is brought to you in partnership with Leah Bryant Co.

Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. 

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

What happens in Vegas doesn’t stay in Vegas — especially when Success by Design gets the inside scoop from the market floor. In this week’s can’t-miss episode, Katie sits down with Diana Ruston on her team and fresh off the plane to unpack the good, the bad, and the downright bizarre from the latest Las Vegas Market.

This isn’t just another trends episode. It’s a no-holds-barred conversation about what’s really happening in design — from West Coast market shifts to high-gloss regrets and why petrified wood may just be the hero we didn’t know we needed.

Check out the full show notes and resources mentioned at 

https://successbydesign.coach/podcast/b/vegas-market-2025-bold-interior-design-trends-and-statement-decor

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

Interior designers, mark this moment: this is not just another podcast episode—it’s a masterclass in how to lead your business through chaos. In the latest quarterly roundtable, I invited two of the most respected minds in our industry, LuAnn Nigara and John McClain, to sit down and discuss their insights. But not just any shop. We dove into the murky waters of economic uncertainty, a topic that’s foggy at best and terrifying at worst.

And trust me, you’re going to want to eavesdrop.

Check out the full show notes and resources at 

https://successbydesign.coach/podcast/b/Interior-Design-Business-Strategy-That-Works-in-a-Downturn

This podcast is brought to you in partnership with Leah Bryant Co.

Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. 

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

What if the answer isn’t more ads, more hustle, or more burnout?

In this week’s episode of Success by Design, I drop 7 zero-cost, high-impact strategies to attract interior design clients without spending a dime. And no—it’s not just “post more on Instagram.”

This episode is the grounded, practical pep talk you didn’t know you needed. Perfect for designers in a season of growth, reset, or re-alignment.

Check out the full show notes and resources at 

https://successbydesign.coach/podcast/b/7-strategies-to-attract-interior-design-clients

Thanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.com

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website