In this episode of Designed for the Creative Mind, Michelle sits down with home staging coach Marianne Cherico to explore how staging can become a powerful extension of an interior design business. With decades of experience in real estate and staging, Marianne shares practical strategies for building relationships with real estate agents, shifting mindset, and positioning staging as an investment rather than a luxury. You'll learn how designers can diversify income streams, stand out in a competitive market, and communicate value in a way that attracts long-term clients and referrals. Whether you're new to staging or looking to refine your approach, this conversation is packed with actionable insights and real-world experience. Marianne's freebie is 3 Steps to Fully Book Consults with Agent Referrals -https://coachingbymarianne.com/3-steps-to-book/

RESOURCES:

INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program:

https://thedesignbakehouse.com/interior-design-business-bakery

SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location.

https://mysidemark.com/

MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month.

https://thedesignbakehouse.com/lead-lab

Stay in touch with Michelle on Instagram:

https://www.instagram.com/thedesignbakehouse/

Join our Free Facebook Community:

https://www.facebook.com/groups/idbizlaunchpad

Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

In this episode of Designed for the Creative Mind, I'm sitting down with Natalie Froom, founder and principal designer of Studio 180 Design. Natalie and I go way back—she came through the Interior Design Business Bakery shortly after the pandemic, back when she lovingly calls herself a "baby designer." Fast forward to now, and she's running a growing studio with a team, a refined process, and big plans for the future.

This conversation is one of those full-circle moments I absolutely love. We talk about how Natalie's background in psychology and nutrition led her to interior design, how wellness and environment are deeply connected, and how her business (and confidence) evolved over time. If you're a designer who's still figuring out your niche, your process, or your next level—this one is for you.

In This Episode, We Talk About:

• How Natalie's background in psychology, nutrition, and wellness naturally led her into interior design

• The connection between mental, physical, and environmental wellbeing (and why it matters in design)

• Finding your niche by doing the work—and letting your projects guide you

• Why Natalie focuses on busy, high-level professionals who want a true turnkey experience

• The importance of process over "just talent" when growing a design business

• How collaboration (not competition) elevates design and the industry as a whole

• Balancing beauty with practicality—creating homes that are both elevated and livable

• Why Natalie believes personality matters more than a rigid design "style"

• Growing from a solo designer into a team-based, scalable business

• Looking ahead: international growth, team expansion, and better work-life balance

Natalie's journey is such a powerful reminder that you don't have to have everything figured out on day one. Your niche can evolve. Your process can be refined. Your vision can grow bigger than you ever imagined. What matters most is building a solid foundation, staying open to learning, and allowing yourself to grow into the designer—and business owner—you're meant to be.

If you've ever felt like you were "behind," unsure of your style, or still finding your footing, I really think this episode will resonate with you.

Watching Natalie step into her confidence, refine her process, and build a business that truly supports her life is exactly why I do this work. This conversation is proof that when you focus on process, collaboration, and intention, growth follows—both creatively and professionally.

If this episode sparked something for you, I'd love for you to reflect on where you are in your own journey and what your next evolution might look like.

Fix the Leaks: The Hidden Places Your Business Is Quietly Losing Time & Money https://www.addevent.com/event/qjrn64tbm77l How to Price Your Design Services with Confidence https://thedesignbakehouse.com/pricing-workshop More about Natalie: Design is Natalie's lifelong passion, where crafting exquisite interiors is an art of precision. Beyond aesthetics, her journey has honed top-tier communication, mediation, and organizational skills. Multitasking is second nature, orchestrating projects with intricate moving parts. Exceeding expectations is the norm, achieved with a proficient, trustworthy team. This commitment to excellence is why Studio 180 Design has proudly earned multiple Houzz awards for exceptional client experience. This is the essence of Studio 180 Design - where meticulous details converge to craft exceptional

RESOURCES:

INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program:

https://thedesignbakehouse.com/interior-design-business-bakery

SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location.

https://mysidemark.com/

MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month.

https://thedesignbakehouse.com/lead-lab

Stay in touch with Michelle on Instagram:

https://www.instagram.com/thedesignbakehouse/

Join our Free Facebook Community:

https://www.facebook.com/groups/idbizlaunchpad

Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

In today's episode of Designed for the Creative Mind, I'm sitting down with Shelby Fowler Moss to talk about something that makes a lot of designers nervous: paid ads. Shelby is a paid ad strategist and sales expert who's helped businesses generate tens of millions of dollars through advertising, and she brings a refreshingly honest, no-fluff perspective to this conversation.

If you've ever felt like paid ads are risky, confusing, or something only "big businesses" can afford, this episode is for you. Shelby and I break down what actually makes ads work, why so many business owners get burned by agencies, and how designers can think about ads in a smarter, more sustainable way—without gambling their money or chasing vanity metrics.

We dig into what success with paid ads really looks like, why understanding the lifetime value of a client is critical before you ever spend a dollar, and how ads should be viewed as a long-term investment rather than a quick win. Shelby also shares why most agencies fail to clearly define success, how business owners can protect themselves, and what designers need to know even if they plan to outsource their ads.

One of my favorite parts of this conversation is Shelby's concept of "digital billboards" for local businesses. We talk specifically about how interior designers can use simple Meta ads on Facebook and Instagram to stay top of mind in the right zip codes, instead of wasting money on traditional local advertising that often ends up in the trash. If you've ever advertised in a neighborhood magazine and wondered if anyone actually saw it, this will hit home.

Shelby also walks us through her "attract, demonstrate, sell" framework and explains why showing your work, your process, and your personality builds far more trust than simply saying you're the best. We talk about creative fatigue, why video matters, and how designers can position themselves as the go-to expert in their market without needing massive budgets or complicated funnels.

This episode is a must-listen if you want to understand paid ads without the hype, learn how to think like an investor instead of a gambler, and explore smarter ways to grow your visibility and client base as a creative business owner.

If paid advertising has been on your radar but felt overwhelming or intimidating, Shelby brings so much clarity to what actually matters—and what doesn't.

Shelby Fowler-Moss is a paid ads strategist and sales expert who's helped her clients generate tens of millions of dollars from paid advertising. After running one of the top boutique ad agencies for 7 years, she now teaches entrepreneurs how to think like investors, using ads to build real leverage, not chaos. Her teaching style is straight-talking, high-energy, and rooted in what actually works in today's market, no fluff, no theory, just strategy that scales.

Fix the Leaks: The Hidden Places Your Business Is Quietly Losing Time & Money https://www.addevent.com/event/qjrn64tbm77l How to Price Your Design Services with Confidence https://thedesignbakehouse.com/pricing-workshop

RESOURCES:

Fix the Leaks: The Hidden Places Your Business Is Quietly Losing Time & Money https://www.addevent.com/event/qjrn64tbm77l How to Price Your Design Services with Confidence https://thedesignbakehouse.com/pricing-workshop

INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program:

https://thedesignbakehouse.com/interior-design-business-bakery

SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location.

https://mysidemark.com/

MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month.

https://thedesignbakehouse.com/lead-lab

Stay in touch with Michelle on Instagram:

https://www.instagram.com/thedesignbakehouse/

Join our Free Facebook Community:

https://www.facebook.com/groups/idbizlaunchpad

Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

Building a design business doesn't happen by accident. In this episode, Melissa Fields shares what it really looked like behind the scenes — undercharging, no process, imposter syndrome, and learning the hard way that being busy doesn't equal being profitable. From $100 consults to hiring her first employee and stepping fully into the CEO role, this conversation is honest, grounding, and incredibly encouraging for any designer in the "figuring it out" phase.

IN THIS EPISODE:

• How Melissa transitioned from a 20-year military career into interior design

• Why she started in home staging — and how she knew it wasn't the right fit

• The reality of building a portfolio when you don't have clients or capital

• How imposter syndrome shows up through undercharging and overworking

• Why "being busy" doesn't always mean being profitable

• The importance of developing a clear process and pricing structure

• What finally pushed Melissa to invest in business coaching

• How confidence grows when your skills, systems, and self-trust align

This conversation is for designers who know they're talented but feel stuck — overwhelmed, underpaid, and unsure of how to turn their passion into a sustainable business. Melissa's story is such a powerful reminder that confidence doesn't come before action — it's built through it. If you've ever questioned your worth, your pricing, or whether you "belong" in this industry, this episode will meet you right where you are.

Melissa Fields is the CEO and Principal Designer of Shades of Gray Design Studio, a boutique interior design firm in San Antonio, Texas. After a 20-year career as an officer in the United States Air Force, Melissa followed her passion for design and built a thriving studio known for

its elevated client experience, meticulous attention to detail, and deeply personalized approach to whole-home transformations.

Today, Melissa specializes in designing modern, livable, luxury spaces for established homeowners and empty-nesters who want to invest in high-quality, long-term design. Her unique combination of leadership, discipline, and creativity has allowed her to scale her business

intentionally while maintaining a high-end, service-driven process.

Melissa is passionate about empowering other designers—whether they're just starting out or well established—to embrace their strengths, trust their creative instincts, and build businesses that reflect their own values. She believes great design changes how people live, and that a strong, well-run design business is just as important as a beautiful final reveal.

Fix the Leaks: The Hidden Places Your Business Is Quietly Losing Time & Money https://www.addevent.com/event/qjrn64tbm77l How to Price Your Design Services with Confidence https://thedesignbakehouse.com/pricing-workshop

RESOURCES:

INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program:

https://thedesignbakehouse.com/interior-design-business-bakery

SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location.

https://mysidemark.com/

MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month.

https://thedesignbakehouse.com/lead-lab

Stay in touch with Michelle on Instagram:

https://www.instagram.com/thedesignbakehouse/

Join our Free Facebook Community:

https://www.facebook.com/groups/idbizlaunchpad

Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

As this year comes to a close, I wanted to have a very honest conversation—one rooted in experience, not perfection. In this episode, I'm reflecting alongside another seasoned firm owner, Katie Decker Erickson, on the mistakes we've made, the lessons we learned the hard way, and what actually matters when you're trying to move your business forward with clarity instead of chaos.

This isn't about beating yourself up for what didn't work. It's about looking back clearly—without ego or shame—so you can recalibrate your direction, trust yourself again, and make smarter decisions as you head into 2026.

In this episode, I talk about:

• Why you can't change direction in your business without honestly looking in the rearview mirror

• How growing just for the sake of growth often leads to stress, misalignment, and regret

• Why busyness, headcount, and "looking successful" can hide deeper operational problems

• The real cost of ignoring your intuition—and why it always shows up eventually

• How intuition becomes powerful when it's supported by data, not separated from it

• Why avoiding your numbers only creates bigger problems down the road

• What I call the "toll of the soul," and why some profitable work still isn't worth it

• How letting go sooner—clients, projects, models, or people—can lead to faster alignment

• Why leadership requires hard conversations, not avoidance

• How reflection is meant to recalibrate your business, not keep you stuck in regret

This episode is for designers who know something needs to change—but don't want to burn everything down to make it happen. My hope is that this conversation helps you look at your business with more honesty, more confidence, and a lot more self-trust as you step into what's next.

You don't need to have all the answers for 2026 right now. But you do need to be willing to look clearly at where you've been—so you can choose where you're going on purpose.

If you're ready to move forward with clarity instead of guesswork, this episode is for you.

In today's episode of my MythBuster series, I'm talking about one of the most persistent beliefs in the interior design industry: that you need design school to succeed. This one hits close to home for me, because I didn't go to design school — and for a long time, I carried that quietly, wondering if it would eventually expose me as someone who didn't belong. What I've learned over the years, though, is that this myth doesn't just affect designers without formal education. It affects everyone.

What I see again and again is this gap — the gap between learning how to design and learning how to run a business. And no matter how you entered this industry, almost every designer hits it eventually.

In this episode, I talk about:

• Why not going to design school does not disqualify you — and why going doesn't automatically prepare you either

• The real gap most designers face between creativity and business ownership

• How education and preparedness are often confused (and why that leads to self-doubt)

• The emotional weight of business ownership that no one warns designers about

• Why burnout is usually a systems problem, not a personal failure

• The identity shift required to move from "designer" to confident business owner

At the end of the day, designing beautiful spaces is only part of the job. Running a sustainable interior design business requires an entirely different skill set — one that can be learned intentionally, without shame, and without burning yourself out in the process. If you've ever felt like everyone else has a manual you never received, I want you to hear this clearly: you're not behind, you're not missing something, and you're not failing. You've simply reached the part of the journey where leadership matters more than talent.

If this episode resonated with you, I hope it gives you permission to release the idea that there was one "right" path into this industry. There are just different roads, and they all eventually lead here — to learning how to build a business that supports your life instead of consuming it.

RESOURCES:

INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program:

https://thedesignbakehouse.com/interior-design-business-bakery

SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location.

https://mysidemark.com/

MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month.

https://thedesignbakehouse.com/lead-lab

Stay in touch with Michelle on Instagram:

https://www.instagram.com/thedesignbakehouse/

Join our Free Facebook Community:

https://www.facebook.com/groups/idbizlaunchpad

Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

In today's episode, I'm continuing my myth-busting season and tackling one of the biggest beliefs holding designers back: the idea that clients only care about money. If you've ever taken pricing questions personally or felt pressure to lower your rates just to keep projects moving, this conversation is for you. I'm breaking down what's really happening when clients push back on price — and why it's almost never about trying to save a few dollars.

In this episode, I talk about:

• Why clients aren't price shoppers — they're confidence and clarity shoppers

• How money questions are often a signal of uncertainty, not rejection

• The real reason designers internalize pricing resistance (and how to stop)

• What clients are actually buying when they hire a designer

• Why leadership, process, and clarity matter more than being "competitive"

• How shifting from price-focused to value-led changes everything in your business

At the end of the day, your clients aren't looking for cheap — they're looking for smart. They want to feel safe, supported, and confident that they're making the right decision. When you lead with clarity and step fully into your role as a professional, pricing stops being the problem and starts making sense.

If this episode hits home, keep your eyes open for what's coming next. Inside Back to School and the Interior Design Business Bakery, this is exactly the work we do — helping you communicate your value, own your expertise, and build a business that supports you instead of draining you. Remember: you're not selling sofas. You're selling transformation, leadership, and a beautifully guided experience.

RESOURCES:

INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program:

https://thedesignbakehouse.com/interior-design-business-bakery

SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location.

https://mysidemark.com/

MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month.

https://thedesignbakehouse.com/lead-lab

Stay in touch with Michelle on Instagram:

https://www.instagram.com/thedesignbakehouse/

Join our Free Facebook Community:

https://www.facebook.com/groups/idbizlaunchpad

Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

In today's episode, I'm breaking down a myth that keeps so many designers stuck on the burnout hamster wheel: the belief that "helping people means keeping my prices low." I see this all the time in our industry — designers who genuinely want to serve end up undercharging, overdelivering, and attracting clients who don't respect their expertise. And it's not because they lack talent. It's because they've tied generosity to their pricing instead of their business structure. This entire conversation was sparked by a listener who shared that she gives white-glove service but still charges around $50 a week because she wants to help "real people," only to attract clients who constantly want more for less. If that hits a little close to home, this episode is going to speak directly to you.

In this episode, you'll learn: • Why lowering your prices does NOT make design more accessible • The real reason undercharging attracts boundary-pushing clients • How money stories and identity beliefs keep designers stuck in the cycle of overgiving • Why "professionals hire professionals" is a mindset shift that changes everything • How low pricing breaks your business model (and your spirit) • What sustainable pricing actually needs to cover in your design studio • Why generosity cannot be your business model — it must be the overflow • How aligning your pricing with your value strengthens confidence, boundaries, and client experiences • What becomes possible once your business is profitable: passion projects, philanthropy, accessibility, and impact • How to begin shifting your identity so you can charge like the professional you already are

When you truly understand that your pricing isn't tied to your worth — and that you can only help people from a place of overflow, not depletion — everything changes. Your energy shifts. Your confidence expands. Your boundaries get stronger. And your clients feel that difference immediately. This episode is an invitation to stop building a business on sacrifice and start building one on sustainability, clarity, and stewardship of your gifts. And if you're ready to align your pricing with the actual value you provide, the Interior Design Business Bakery is exactly where that work begins. I'll see you in the next myth-busting conversation.

RESOURCES:

INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program:

https://thedesignbakehouse.com/interior-design-business-bakery

SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location.

https://mysidemark.com/

MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month.

https://thedesignbakehouse.com/lead-lab

Stay in touch with Michelle on Instagram:

https://www.instagram.com/thedesignbakehouse/

Join our Free Facebook Community:

https://www.facebook.com/groups/idbizlaunchpad

Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

Early in my design career, I thought referrals were the ultimate sign of success. A happy client, emotional reveal, or heartfelt thank-you note — surely that meant more business was on the way, right? I quickly learned the truth: referrals are unpredictable behavior, not a reflection of love, skill, or value. In this episode, I'm sharing why relying on referrals alone creates a fragile business and what you can do to build momentum that's intentional and sustainable.

IN THIS EPISODE, YOU'LL LEARN: • Why referrals are not a love language — they're inconsistent and circumstantial • How relying solely on referrals can keep your business fragile, underperforming, and undercharging • Why visibility and consistent presence are the real drivers of predictable growth • Practical ways to show up intentionally so clients and prospects truly understand your value

Referrals are the icing, not the cake. If you want a business built on intention rather than chance, you need a strategy that includes consistent visibility, clear messaging, and intentional marketing. This episode will help you release the emotional weight of waiting for referrals, step confidently into your role as the visible, trusted leader of your business, and start creating momentum that's predictable and sustainable.

RESOURCES:

INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program:

https://thedesignbakehouse.com/interior-design-business-bakery

SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location.

https://mysidemark.com/

MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month.

https://thedesignbakehouse.com/lead-lab

Stay in touch with Michelle on Instagram:

https://www.instagram.com/thedesignbakehouse/

Join our Free Facebook Community:

https://www.facebook.com/groups/idbizlaunchpad

Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

n this episode, I'm breaking down one of the most persistent and harmful myths in our industry: the idea that you should "charge what you're worth." I know the intention behind that phrase is usually empowerment, but the impact? Confusion, insecurity, and emotional chaos. Your worth is not a number. It's not a fee. It's not something a client gets to validate or reject. Your worth was set long before you ever became a designer, and tying it to your pricing only creates a fragile business built on emotional quicksand.

I'm diving into why so many of us fall into the trap of undercharging, over-delivering, and apologizing for our existence — not because we lack talent, but because we're emotionally entangled with our fees. When pricing feels personal, every client objection feels like a judgment, every negotiation feels like a threat, and every discount feels like failure. In this conversation, I walk you through what actually belongs inside your pricing (the strategy, the math, the process, the real cost of delivering excellence) and what absolutely does not (your identity, your goodness, your value as a human being).

You'll also hear why clarity is the real source of confidence, why emotional pricing is a fast track to burnout, and why sustainable, strategic pricing is an act of stewardship — for your business, your clients, and the life you're trying to build. And yes, we talk about faith, identity, and the mindset shifts that transform the way you show up as a leader and as a designer.

In this episode, you'll learn: • Why "charge what you're worth" is one of the most damaging myths in the design industry • The emotional patterns that lead designers to chronically undercharge • How tying identity to pricing destabilizes your entire business • What clients are truly paying you for (it's so much more than creativity) • The role of clarity and math in building profitable pricing • Why sustainable pricing is an act of stewardship, not greed • How separating worth from pricing creates confidence, stability, and peace • The shift from survival mode to a business that truly supports your life

This episode is an invitation to release the pressure, reclaim your confidence, and rebuild your pricing on clarity instead of emotion. When you separate your self-worth from your invoice, everything becomes simpler, stronger, and far more sustainable. And the best part? Pricing stops feeling scary — and starts feeling grounded and peaceful.

If this resonated with you, make sure to follow the show so you don't miss the next episode in this Myth-Busting series, and share it with a designer friend who needs this reminder. We're not meant to build this alone — we grow together.

RESOURCES:

INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program:

https://thedesignbakehouse.com/interior-design-business-bakery

SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location.

https://mysidemark.com/

MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month.

https://thedesignbakehouse.com/lead-lab

Stay in touch with Michelle on Instagram:

https://www.instagram.com/thedesignbakehouse/

Join our Free Facebook Community:

https://www.facebook.com/groups/idbizlaunchpad

Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact