Home Stagers and Designers on Fire

In this episode of Home Stagers and Designers on Fire I interview Rod Basconcillo of R&R Financial. Rod walks us through the process of financing your Home Staging inventory.

You wil llearn:

• the difference between bootstrapping vs. putting inventory on credit cards vs. financing inventory
• what Rod's company will finance and what it will not finance
• the turn around time for financing
• what Rod 's company looks for in candidates for financing

In this episode of Home Stagers and Designers on Fire I interview Michelle Minch of Moving Mountains Designs in LA. 

You will learn:

• What it takes to be a million dollar stager
• What prompted Michelle to stop renting furniture and own her own inventory instead
• How owning her own inventory impacted Michelle's business model and profitability
• What numbers to look at to make sure you are being profitable
• The 3 types of potential staging clients and the 1 type Michelle spends most of her marketing dollars on
• Why competing with low priced srtagers is a "race to the bottom"

In this episode of Home Stagers and Designers on Fire, I talk with Ellen Mann of Chrysalis Creative Home Staging. Ellen left a lucrative 30 year job in corporate to pursue a Home Staging Business.

You will learn:

• how Ellen handled the emotional challenges of being laid off and building a staging company from scratch
• what Ellen told herself at the beginning of her staging business in order to "keep her head in the game"
• what commitment Ellen made every day in order to move her business forward
• how Ellen built her Social Media strategy in order to enlist her Ideal Clients
• 2 things Ellen took from corporate that helped her in her staging business
• how to network and build community in order to win referral business
• what advice Ellen would give to a new Home Stager

In this podcast episode of Home Stagers and Designers on Fire I am sharing tons of information from the RESACON Convcention in Vegas., I have attended many conventions since starting my staging business in 2005 and I always come home with a different way of looking at things, great business tips and lots of wonderful memories. This year was no exception! 

In this episode you will learn:

• how to fill your client pipellne with quality customers
• "go to" trade and retail sources
• what biophilic and fractal design is
• how to easily add design to your menu
• what data you should know for marketing and profitability
• how to pack your truck for a stage in order to save time
• favorite software programs
• and so much more!

In this podcast episode I interview Steve Denny, a partner at Innovative Business Advisors and coauthor of the book You Don't Know What You Don't Know. 

This book details the steps you need to take to build a successful staging company that will net top dollar when you go to sell.

In this episode you will learn:

• how to get top dollar for your Home Staging Business
• what business advisors look for when deciding on the value of a staging company
• the difference between a Buyer who wants to own a job and one who wants to own a company
• what "owner freedom" means and how it impacts the value of your company
• 3 different "Buyer personas" and which is easier to sell to and finance
• why financing a Staging company may be easier than you think
• what 2 numbers you should be looking at every day
• how SCORE can help you with your business
• what Steve does as a Business Advisor for staging companies and how he is compensated

What does success mean to you?

Are you looking to build a 7 figure business with a team?

Or are you happy keeping things small and simple and making enough money to travel and do the things that tug at your heart?

Success means different things to different people and it is so important that you create your business and life on your terms, not by what others are doing.

In this episode I explore what success is and how you can create your vision of success-your way.

I also give you some "straight talk" on what it takes to build a successful Home Staging Company.

In this podcast episode of Home Stagers and Designers on Fire, I interview Heather Cook of the Social Stager. We discuss the benefits of using Pinterest as a marketing strategy.

You will learn:

• What is really hot right now on Pinterest
• Why Pinterest is not like Social Media 
• What types of content you should be posting on Pinterest
• How to drive traffic to your lead magnet
• How Heather schedules pins
• How often you should be posting on Pinterest
• How to make sure that local Real Estate Agents can find you on Pinterest
• How to optimize your profile for SEO

In this episode of Home Stagers and Designers on Fire I interview Lani Savvidis of Brightspot Bookkeeping. 

You will learn:

• Common tax deductions that Home Stagers often overlook
• What financial data to look at in order to make better business decisions
• How to handle fluctuating and seasonal business
• When you should think about going from an LLC to an SCorp (check with your CPA)
• What a BOI is and who has to file this
• The difference between Independent Contractors and Employees and why it is important to check with your CPA on this
• Who should be getting W9's

In this episode of Home Stagers and Designers on Fire, I talk with Rebecca Ward, Interior Designer and mentor.

You will learn:

• The big "aha" that Rebecca learned about making money in the Interior Design business
• How Rebecca offers different services for different budgets
• Rebecca's thoughts on charging a flat fee vs. hourly
• What Rebecca would recommend to those starting an Interior Design Business
• Current Design trends in flooring, kitchens, walls,metals, colors, etc.
• Rebecca's favorite software for running her business
• How Rebecca "sifts out" clients
• Why understanding data in your business is important

In this podcast episode of Home Stagers and Designers on Fire, I talk about how I might 10x my efforts in order to win more business from Real Estate Agents.

You will learn:

• why posting on Social Media is not the quickest and most effective way to win the business of Real Estate Agents
• 11 ways that I would reach out to Real Estate Agents and my #1 most needle moving way
• how you can join my FREE (limited time) masterclass -The Key to Winning Consistent Agent Referrals