In this podcast episode of Home Stagers and Designers on Fire I interview Johnathan H. Miller- Home Stager , Interior Designer, Media personality and author of the book Why Underpricing Kills Design.

Listen in and learn:

• how Johnathan built his instagram following to 13k
• why Johnathan believes people are willing to pay more for certain Stagers
• what Johnathan recommends to those who base their price on the competition
• what your price says about your brand
• what Johnathan recommends to do when inventory is sitting (this is pure gold)
• the importance of collaboration

Hey Home Stager- building a business should be a rewarding journey. It should not only encourage you to grow as a person, it should instill a sense of pride, a sense of self worth and personal and professional fulfillment.

This episode breaks down what it looks like to build a business that supports your best life. This is episode #5 in a Five Part Series on the Five Pillars of a Confident and Profitable Home Stager

If you are interested in being the first to know about my upcoming program The Confident and Profitable Home Stager-join the waitlist here

Hey Home Stager, building a profitable Home Staging Business requires you to know your numbers, own your value and understand subconscious stories that you have about money.

This episode breaks down how to look at your numbers, convey your value and call out money stories that keep you playing small.

This is episode #4 in a Five part series on the foundational pillars of a Confident and Profitable Home Stager

If you are interested on being on the waitlist for a program I will be launching called The Confident and Profitable Home Stager you can sign up here. You will be first to know when doors open and you'll also get special perks.

Hey Home Stager, building a profitable Home Staging business requires you to:

• Spend time on needle moving activities in order to generate income
• Track your KPIs (key performance indicators)
• Be consistent in order to gain traction

This episode breaks down what consistency actually is and how it plays a big part in the success of your business.

This is episode #3 in a five part series on the foundational pillars of a Confident and Profitable Home Staging Business. Episode #1 (#182) focused on Confidence and the part it plays in your business. Episode #2 (#183)was all about the importance of having Clarity and how it keeps you on track and acts as your North Star.

Hey Home Stager, building a profitable staging business requires you to:

• Have a solid plan for your business and life that will serve as your North Star
• Know who your Ideal Clients are and how to win them over
• Know what your target financial goals are and how to achieve them

This episode breaks down how clarity plays a big part in the success of your business. I talk about the importance of having clear goals and the metrics to keep you on track. I also break down the ways that some goals keep us busy but not productive and why it's important to focus on goals that move the needle.

This is episode #2 in a 5 part series on the foundational pillars of a Confident and Profitable Staging Business. Episode 1 (#182) focused on the part Confidence plays in your business.

If you ever felt that you weren't being productive and you were unclear about how to achieve your goals, this one is for you.

If you would like to get more personal attention on how to build a Confident and Profitable Home Staging Business, join the waitlist for my upcomomg program

Hey Home Stager, you got certified. You're talented and you love this work.

So why does building a profitable business seem so hard?

In this episode we dig into the real reason so many Home Stagers stay stuck- and it has nothing to do with their staging ability.

The truth is the skillset that makes you great at Staging and the skillset needed to grow a thriving business are 2 completely different things. And at the heart of the business side is something most people overlook- Confidence.

In this episode I break down what confidence actually is and how it plays a profound part in the growth of your business.

This is episode #1 in a 5 part series on being a Confident and Profitable Home Stager and if you would like to dive into this deeper, join the waitlist for my upcoming program https://awesome-experimenter-8714.kit.com/confident-profitable-home-stager

Want to know what it's like to run a boutique Home Staging business in California?

Thinking about making your first hire but not sure what to focus on?

Wondering what it might be like to expand into a warehouse that ticks all of your boxes?

In this episode I talk with Heidi Gammarano of Haus of Heidi, a boutique Home Staging Company in North County San Diego.

Heidi shares all of the big moves she has made in her business in the last few months and how her business has expanded.

You will learn:

• How Heidi's unique style helps her stand out and appeal to her 2 niche markets-shifting her vibe from the beachy area to the dessert area she serves
• How Heidi rented a warehouse that fits all of her needs- close to home, a place where she can hold events and a "grown up" business office
• How Heidi made her first hire and what she would recommend to Stagers who are thinking of making their first hire
• How Heidi is winning the business of Real Estate Agents
• How Heidi has evolved as a business owner since we worked together

Are you doing all the marketing but nothing seems to be working?

Do you want to stand out as the "go to" stager in your area?

Would you like to be more effective when articulating our value?

In this episode I interview Heather Cook of the Social Stager, a brand and website strategist who spent over a decade building and running a successful Home Staging Business.

We discuss:

• What is missing from most marketing strategies
• Why you might feel as though you are working hard at your marketing but still blending in
• How focusing only on services keeps a stager stuck and competing on price
• Ways that you can effectively articulate your value so that you stand out
• What a Home Stager with real authority in her market looks like
• How messaging changes when someone is clear about their value

In this episode I interview Krsten Brown and Amy Keely, co owners of Salt +Pine- a boutique staging company based in Rhode Island. Known dor its distinct stylee and brand presence, Salt +Pine has been featured in Apartment Therapy, Architectural Digest and HGTV.

You will learn:

• Why Kristen and Amy intentionally decided to build a boutique staging company rather than a high volume operation
• How they stay profitable while competing with lower priced companies
• The role their unique style and brand identity have played into their success
• Where most of their staging business comes from
• How they educate Real estate Agents about the true value and pricing of staging
• Why they added furniture sales to their website
• How they built a team to grow and scale their business

Have you ever wondered what it would really be like to transition from being a Home Stager to full Interior Design?

In this episode I discuss this with Juliana Ewer of JSquared Home Designs in Houston, Texas.

You will learn:

• The #1 piece of advice Juliana gives Home Stagers who want to do Interior Design
• Why going to market and industry events helps speed up growth in your Interior Design Business
• What working with a "reciever " is like and how it is an integral tool in the Inbterior Design process
• How Juliana "wows" clients on "reveal day"
• The association that was a game changer for Juliana's business, especially at the beginning
• How Juliana hosted a luxury event that attracted Real Estate Agents