Home Stagers and Designers on Fire

Want to know what it's like to run a boutique Home Staging business in California?

Thinking about making your first hire but not sure what to focus on?

Wondering what it might be like to expand into a warehouse that ticks all of your boxes?

In this episode I talk with Heidi Gammarano of Haus of Heidi, a boutique Home Staging Company in North County San Diego.

Heidi shares all of the big moves she has made in her business in the last few months and how her business has expanded.

You will learn:

• How Heidi's unique style helps her stand out and appeal to her 2 niche markets-shifting her vibe from the beachy area to the dessert area she serves
• How Heidi rented a warehouse that fits all of her needs- close to home, a place where she can hold events and a "grown up" business office
• How Heidi made her first hire and what she would recommend to Stagers who are thinking of making their first hire
• How Heidi is winning the business of Real Estate Agents
• How Heidi has evolved as a business owner since we worked together

Are you doing all the marketing but nothing seems to be working?

Do you want to stand out as the "go to" stager in your area?

Would you like to be more effective when articulating our value?

In this episode I interview Heather Cook of the Social Stager, a brand and website strategist who spent over a decade building and running a successful Home Staging Business.

We discuss:

• What is missing from most marketing strategies
• Why you might feel as though you are working hard at your marketing but still blending in
• How focusing only on services keeps a stager stuck and competing on price
• Ways that you can effectively articulate your value so that you stand out
• What a Home Stager with real authority in her market looks like
• How messaging changes when someone is clear about their value

In this episode I interview Krsten Brown and Amy Keely, co owners of Salt +Pine- a boutique staging company based in Rhode Island. Known dor its distinct stylee and brand presence, Salt +Pine has been featured in Apartment Therapy, Architectural Digest and HGTV.

You will learn:

• Why Kristen and Amy intentionally decided to build a boutique staging company rather than a high volume operation
• How they stay profitable while competing with lower priced companies
• The role their unique style and brand identity have played into their success
• Where most of their staging business comes from
• How they educate Real estate Agents about the true value and pricing of staging
• Why they added furniture sales to their website
• How they built a team to grow and scale their business

Have you ever wondered what it would really be like to transition from being a Home Stager to full Interior Design?

In this episode I discuss this with Juliana Ewer of JSquared Home Designs in Houston, Texas.

You will learn:

• The #1 piece of advice Juliana gives Home Stagers who want to do Interior Design
• Why going to market and industry events helps speed up growth in your Interior Design Business
• What working with a "reciever " is like and how it is an integral tool in the Inbterior Design process
• How Juliana "wows" clients on "reveal day"
• The association that was a game changer for Juliana's business, especially at the beginning
• How Juliana hosted a luxury event that attracted Real Estate Agents

According to Chinese Astrology, this is the year of the Fire Horse, a rare cycle of bold energy, rapid transformation and courageous visibility.

And whether you follow astrology or simply feel that something is shifting, this episode will help you understand how to harness high intensity energy in a grounded, sustainable way.

Because in business, powerful momentum can either lead to burnout or breakthrough.

The difference isn't in your market.

It isn't in your strategy.

It's in how you manage your energy, your mindset and your leadership as you grow.

In this episode you will learn:

• how fire energy (passion, visibility, transformation) impacts the way you show up in your Home Staging Business
• why your business can't grow beyond your willingness to grow as a person
• the two types of Home Staging business owners- one runs on fumes and the other runs on fulfillment
• what horse energy (freedom, speed, intelligence) teaches us about building a business that supports your best life
• how to use high energy seasons to innovate instead of overwhelm

In this episode I'm talking with my former coaching client, Amy Nelson Reddick, a Home Stager who's carved out a powerful, profitable niche in a rural area.

We talk about the #1 strategy she implements to win business, how her Donald Miller Story Brand marketing has made her messging more effective and the simple visual tool that wins over both Sellers and Real Estate Agents,

Listen in and learn how Amy built her business by trial and error and tenacity as she carved the path for staging jobs in an area where staging was unheard of.

In this episode of Home Stagers and Designers on Fire I talk with Lauren Brown of A Designer's Touch.

At the age of 65 Lauren left a 33 year career to start a Home Staging and Interior Design business. Lauren walks us through the unconventional and highly successful ways she gained traction in her new business.

In this episode of Home Stagers and Designers on Fire I'm joined by award winning Interior Designer, Debbe Daley for a rich, eye opening conversation about design trends, the return of vintage and how to use it with intention in both Home Staging and Interior Design.

If you're a Home Stager or Interior Designer who likes to stay ahead of trends while creating spaces that feel soulful, layered and special, this episode is for you.

You will learn:

• the vintage eras and styles that are making a comeback in 2026
• what's changing with wall paint colors and how to use them strategically
• how to blend different vintage eras without creating visual chaos
• where Debbe sources unique vintage pieces that elevate a space
• how vintage can be used in Home Staging to create an emotional connection
• how to use the pantone color of the year for maximum impact
• a sneak peak into our live retreat in New Hampshire for Interior Designers and Home Stagers

This year I would like to invite you to start thinking about goals differently.

Most people won't reach for goals that might disrupt their life, their identity or their nervous system.

They choose goals that are sensible, comfortable- goals their brains can agree to without breaking a sweat.

And while those goals feel safe, they rarely change anything.

In this episode, I'm talking about the goals that don't feel reasonable- the big, bodacious badass ones.

The goals that make you hesitate before saying them out loud because you know that they will require you to become a different version of yourself.

The ones that trigger that familiar internal alarm, whispering "this feels dangerous".

If that made your heart bit a little bit faster, this episode is for you

Have you ever wondered how to set yourself apart from the competition?

Do you know what it takes to build an unforgetable brand?

Are you ready to stand out in your market?

If you answered yes to any of these questions, this podcast episode is for you!

In this episode I interview a coaching client of mine, Deirdre Dugan of Merrow Luxury Home Staging and Heather Cook of the Social Stager.

You will learn:

• how building a brand helps you uncover your superpower, gain confidence and attract your Ideal Clients
• why the brand colors you choose may not be the best colors for your brand
• an overview of the steps that Heather walks you through in order to build a brand
• the importance of brand photography
• why knowing your competition's brand is important in order to stand out
• Heather's 3 step process to help clients define their brand