The Kate Show

Emotions were meant to season our decisions, not dictate them. "Follow your heart," has got to be one of the most damaging pieces of business / life advice....like, ever.

Frustratingly, many entrepreneurs are led into a negative emotional spiral when marketing their businesses, especially in the home industry - largely due to longer lead conversion cycles and higher project costs.

Today on The Kate Show Podcast, I'm diving into the key phrases you need to REMOVE from every facet of your marketing - stat - to better equate your brand with high value, high trust, and high positivity. Consider it an end-of-year deep cleaning routine for your brand. This will help you start the new year so fresh and clean, letting your ideal clients develop the right impression about your brand, one that doesn't lead them down a path of negativity.

Why does this matter? Because positive emotions will elicit trust, and trust will lead to more confident clients, and confident clients will be happy to invest with you.

Resources:

You've just spent all year marketing your business - or trying to - and before you dive into a new year, you're probably wanting to know if you've been on the right track. I know I would!

Today on The Kate Show Podcast, I'm sharing the 5 things you should be looking at to appropriately grade your marketing over the last year:

If you answered "no" to any of these, you have your marketing plan for 2025.

Resources:

Stay top-of-mind with high-end clients in the way they prefer - direct email correspondence that feels brilliantly personal. We create luxury email marketing campaigns for interior design, home staging, organizing, and window treatment businesses. View our plans now: www.socialitevault.com

"What else should I be doing to market my business?" Newer clients to my agency often ask this question because they, like many of you, want to be proactive and preventative in their marketing - rather than merely reactive when their leads all but dry up. If there is a gap in their marketing, they want to tackle it like a football player on Sunday afternoon!

And I deeply respect that. In today's episode of The Kate Show Podcast, I've put together a hard and fast marketing checklist specific to businesses in interior design, staging, organizing, and window treatments. Listen on any podcasting app or watch on YouTube and Spotify.

Are you the only girl on the jobsite? So is my guest, Renee Biery. As it turns out, being the only girl on the jobsite isn't a bad thing. It can actually be invigorating, challenging, and highly profitable. If you've wondered how to fix the disconnect between your design firm and the general contractor, how to start getting full construction management projects (where you are involved from day one and are part of every phase, from demo to decor and furnishings), you need to hear this episode.

Renée Biery is a Luxury Interior Designer, Podcast Host, and Construction Expert. Educated at The New York School of Interior Design and employed by AD Top 100 firms, Renee has built an impressive resume. For the past three decades, she has created a niche expertise in managing large-scale constructions from renovations to new builds.

Even more impressive? Her passion to give back. Over the years, the industry has applauded her transparency and tactical advice to fellow designers.

Today, she is on a mission to instill confidence in designers through her course, The Interior Designer’s Guide To Construction Management TM - a 5 part-digital course.

As a noted industry leader, she has been applauded by the likes of the Washington Post and the Miami Herald and has shared her expertise on LuAnn Nigara’s podcast, A Well Designed Business.

Resources:

Need help marketing your home industry business? Book a marketing audit with Kate now by clicking here.

Connect with Renee on Facebook and Instagram @devignierdesign or her website at www.deVignierdesign.com.

Have you tried making a print advertisement one of the entry points into your sales funnel? While print advertising effectiveness has historically been difficult to garner, the N2 Company has set a new standard for print ads through their bespoke neighborhood magazines, written by and for the homeowners of that neighborhood.

Not only do these magazines have a loyal and engaged readership, they can also send the right leads from your print ad to your website, allowing the rest of your marketing sales funnel to take over. Long gone are the days of running an ad in a stale magazine that feels impersonal and mass-produced. Bespoke, physical magazines tailored to the client demographic you want to reach are here to stay - and some of my own clients here at the Socialite Agency are already using them!

ABOUT US

At The Socialite Agency, we specialize in helping interior designers, home stagers, and professional organizers grow their businesses with clean, polished marketing. 

Book a marketing audit today by going here.

CONNECT WITH THE N2 COMPANY

Get started with smarter print advertising to specific neighborhoods by emailing them at [email protected] and mention The Kate Show to receive a COMPLIMENTARY FULL PAGE AD when you enter into a business relationship with them. (Wow! I'm excited for you guys!)

Would your marketing get done faster if someone else did half (or more) of the work for you?

Of course! That's why my agency has been offering marketing templates (and template customization services) since 2016. But recently, we did a new thing. Well, two things.

Number 1: WE LAUNCHED 350+ FLODESK EMAIL TEMPLATES!

Whew, it was a ton of work. (Thank you to my amazing content manager, Natasha!!)

Every template includes text and images that you can use to market your interior design, home staging, organizing, or window treatment business.

To be honest, half of our clients use the content as-is...and still get results from it. The other half works with us directly to further customize the templates, resulting in high-end marketing that requires specific yet minimal involvement from THEM, the home pro entrepreneur.

Today on The Kate Show Podcast, I'm pulling back the curtain (the drapery?) on the massive amount of marketing templates we offer and how you can use them.

Plus, I'm giving you an early look at our new templates for Mailchimp. Because GUYS...this brings me to my second announcement:

We found a way to MAKE MAILCHIMP TEMPLATES LOOK LIKE FLODESK.

Say whaaaat?!

You won't find these pretty, feminine Mailchimp email templates anywhere else. I looked high and low for Mailchimp newsletter templates that weren't created in Canva (because that makes the entire newsletter an image, which often won't show up in inboxes - gulp).

When I couldn't find anything pretty enough to help interior designers and similar pros with their marketing, I decided to create my own. We have the written content. YEARS WORTH. But I was sick of stale Mailchimp templates that were quickly being overshadowed by fresh, new, young Flodesk.

That problem has been solved, and I can't wait to reveal the gorgeous plug-and-play templates we now offer for YOU to market your home industry business. We have massive amounts of templates for Flodesk, Mailchimp, and Canva.

If you want to see what I'm talking about, watch The Kate Show on Spotify or YouTube. For those who just want the audio, stream this podcast on all major podcasting platforms.

Resources

View the templates now: ⁠www.socialitevault.com

Life and business were never meant to be solo journeys...or a Ninja Warrior competition...or some weirdly long episode of Survivor. But, it can sure feel that way sometimes!

If you've felt a little lost in growing your home industry business (or any creative, service-based business, really) this episode of The Kate Show is for you. Today I'm sharing 11 business and branding lessons straight from the Bible itself. I hope this episode refreshes you the way these messages have for me. Running a business can make us feel worn out and lonely, and this might be just the encouragement your soul needs.

Listen anywhere you get your podcasts or watch The Kate Show on Spotify and YouTube.

How do home pros like you get featured, published, or promoted by bigger brands and entities? They make themselves marketable, ask for or create their own opportunities, and most importantly, they pursue an ongoing relationship with the entities that feature them.

Making yourself marketable (meaning, making it easier for OTHER people to talk about YOU) is different than marketing your business, and doing this is essential in order to then ask for or create your own PR and media opportunities.

If you want to be proactive in the brand exposure and media coverage that your interior design, staging, window treatment, or organizing business receives, this is the episode for you. You don't have to be an influencer, nor must you have been in business for years and years, in order to make this method work for you. If you are a go-getter and love to think outside the box, you might be surprised where the method I'm sharing today will take you.

Using this method, I've landed several key media and PR opportunities for my own brand, namely: being featured by Brainz Magazine and recognized as a Top 500 global entrepreneur, becoming an educator and paid speaker for Honeybook, and becoming an official media partner for Squarespace and Patriot Mobile. I'm walking the talk and getting great results. You can, too!

Watch The Kate Show on Spotify and YouTube or listen wherever you get your podcasts.

Resources

How many of us push out marketing content just for the sake of being able to say we're "marketing?" I was guilty of this for years until I realized it just wasn't working.

The stuff I posted on social media or sent in my mass emails or published on my blog felt too overused and generic. And it's because I hadn't become a thought leader yet.

If you're ready to stop mindlessly marketing and become a thought leader in your industry, making yourself more attractive to serious leads and great clients, you're listening to the right episode. Let's do this.

Subscribe to and rate this podcast wherever you're tuning in. You can watch the video version of this podcast on Spotify and YouTube.

Examples of Mindless Marketing:

Examples of Thought-Leadership Marketing

Get a free marketing calendar for your home industry biz now: https://www.katethesocialite.com/marketing-calendar

As a creative, you likely struggle to figure out how much you should charge for your services. While things like interior design, organizing, or staging might feel like second nature to you, you know that other people struggle deeply to accomplish any of those things.

Those people are your clients, and you are highly valuable to them. How does that factor translate into your pricing model?

Plus, what if you've been undercharging for years and have finally realized it's time to raise your rates? What should your new rate be - and why? What profit margin should you aim to have?

Today on the podcast I have business coach Jennifer Kok to shed light and provide a clear, simple way of thinking around how to price your services.

About Our Guest

Veteran business coach Jennifer Kok started her first business two days before giving birth to her second child, turned it around in the middle of a recession, and then sold the company for a profit after growing it to a national brand. She makes her experience an asset for owners looking for the next wave in their business journey.

She is the founder of Next Wave Business Coaching where she is an advocate for small businesses. She helps small business owners who are in growth mode with strategy, clarity, and mindset to double digit their growth and build a sustainable business.

Jennifer owned her own service based business for over 20 years, developed a nationwide brand and knows what it takes to run a fast paced successful small business while also raising a family. She now shares her expertise with multiple entrepreneurs across the country.

Topics Discussed

Resources

3 steps to become instantly referable: https://nextwavebusinesscoaching.com/3-steps-to-be-instantly-referable/

Get a free marketing calendar for your home industry biz now: https://www.katethesocialite.com/marketing-calendar