Would your marketing get done faster if someone else did half (or more) of the work for you?

Of course! That's why my agency has been offering marketing templates (and template customization services) since 2016. But recently, we did a new thing. Well, two things.

Number 1: WE LAUNCHED 350+ FLODESK EMAIL TEMPLATES!

Whew, it was a ton of work. (Thank you to my amazing content manager, Natasha!!)

Every template includes text and images that you can use to market your interior design, home staging, organizing, or window treatment business.

To be honest, half of our clients use the content as-is...and still get results from it. The other half works with us directly to further customize the templates, resulting in high-end marketing that requires specific yet minimal involvement from THEM, the home pro entrepreneur.

Today on The Kate Show Podcast, I'm pulling back the curtain (the drapery?) on the massive amount of marketing templates we offer and how you can use them.

Plus, I'm giving you an early look at our new templates for Mailchimp. Because GUYS...this brings me to my second announcement:

We found a way to MAKE MAILCHIMP TEMPLATES LOOK LIKE FLODESK.

Say whaaaat?!

You won't find these pretty, feminine Mailchimp email templates anywhere else. I looked high and low for Mailchimp newsletter templates that weren't created in Canva (because that makes the entire newsletter an image, which often won't show up in inboxes - gulp).

When I couldn't find anything pretty enough to help interior designers and similar pros with their marketing, I decided to create my own. We have the written content. YEARS WORTH. But I was sick of stale Mailchimp templates that were quickly being overshadowed by fresh, new, young Flodesk.

That problem has been solved, and I can't wait to reveal the gorgeous plug-and-play templates we now offer for YOU to market your home industry business. We have massive amounts of templates for Flodesk, Mailchimp, and Canva.

If you want to see what I'm talking about, watch The Kate Show on Spotify or YouTube. For those who just want the audio, stream this podcast on all major podcasting platforms.

Resources

View the templates now: ⁠www.socialitevault.com

Life and business were never meant to be solo journeys...or a Ninja Warrior competition...or some weirdly long episode of Survivor. But, it can sure feel that way sometimes!

If you've felt a little lost in growing your home industry business (or any creative, service-based business, really) this episode of The Kate Show is for you. Today I'm sharing 11 business and branding lessons straight from the Bible itself. I hope this episode refreshes you the way these messages have for me. Running a business can make us feel worn out and lonely, and this might be just the encouragement your soul needs.

Listen anywhere you get your podcasts or watch The Kate Show on Spotify and YouTube.

How do home pros like you get featured, published, or promoted by bigger brands and entities? They make themselves marketable, ask for or create their own opportunities, and most importantly, they pursue an ongoing relationship with the entities that feature them.

Making yourself marketable (meaning, making it easier for OTHER people to talk about YOU) is different than marketing your business, and doing this is essential in order to then ask for or create your own PR and media opportunities.

If you want to be proactive in the brand exposure and media coverage that your interior design, staging, window treatment, or organizing business receives, this is the episode for you. You don't have to be an influencer, nor must you have been in business for years and years, in order to make this method work for you. If you are a go-getter and love to think outside the box, you might be surprised where the method I'm sharing today will take you.

Using this method, I've landed several key media and PR opportunities for my own brand, namely: being featured by Brainz Magazine and recognized as a Top 500 global entrepreneur, becoming an educator and paid speaker for Honeybook, and becoming an official media partner for Squarespace and Patriot Mobile. I'm walking the talk and getting great results. You can, too!

Watch The Kate Show on Spotify and YouTube or listen wherever you get your podcasts.

Resources

How many of us push out marketing content just for the sake of being able to say we're "marketing?" I was guilty of this for years until I realized it just wasn't working.

The stuff I posted on social media or sent in my mass emails or published on my blog felt too overused and generic. And it's because I hadn't become a thought leader yet.

If you're ready to stop mindlessly marketing and become a thought leader in your industry, making yourself more attractive to serious leads and great clients, you're listening to the right episode. Let's do this.

Subscribe to and rate this podcast wherever you're tuning in. You can watch the video version of this podcast on Spotify and YouTube.

Examples of Mindless Marketing:

Examples of Thought-Leadership Marketing

Get a free marketing calendar for your home industry biz now: https://www.katethesocialite.com/marketing-calendar

As a creative, you likely struggle to figure out how much you should charge for your services. While things like interior design, organizing, or staging might feel like second nature to you, you know that other people struggle deeply to accomplish any of those things.

Those people are your clients, and you are highly valuable to them. How does that factor translate into your pricing model?

Plus, what if you've been undercharging for years and have finally realized it's time to raise your rates? What should your new rate be - and why? What profit margin should you aim to have?

Today on the podcast I have business coach Jennifer Kok to shed light and provide a clear, simple way of thinking around how to price your services.

About Our Guest

Veteran business coach Jennifer Kok started her first business two days before giving birth to her second child, turned it around in the middle of a recession, and then sold the company for a profit after growing it to a national brand. She makes her experience an asset for owners looking for the next wave in their business journey.

She is the founder of Next Wave Business Coaching where she is an advocate for small businesses. She helps small business owners who are in growth mode with strategy, clarity, and mindset to double digit their growth and build a sustainable business.

Jennifer owned her own service based business for over 20 years, developed a nationwide brand and knows what it takes to run a fast paced successful small business while also raising a family. She now shares her expertise with multiple entrepreneurs across the country.

Topics Discussed

Resources

3 steps to become instantly referable: https://nextwavebusinesscoaching.com/3-steps-to-be-instantly-referable/

Get a free marketing calendar for your home industry biz now: https://www.katethesocialite.com/marketing-calendar

Is your home industry business still relevant or are you being left behind? Today I'm sharing 5 areas of your business that might need to change and how to change them. From internal systems and pricing strategies to photography and marketing, there is always something to improve.

Watch The Kate Show on YouTube or Spotify and listen wherever you get your podcasts.

Learn more about Kate and the Socialite Agency at www.katethesocialite.com.

If you were hoping for a boring episode about the best rules around interior design bookkeeping, this is NOT it. This is a breath of fresh air that will impact your business long-term.

Today on the podcast, I’m honored to have Morgan Boudreaux. She’s the Vice President of Business by the Book. I loved talking with her about all things business, money, and how creative business owners in the home industry can become more profitable and more responsible with their finances. 

Stream this episode of The Kate Show wherever you get your podcasts or watch it on YouTube.

To connect with Morgan about bookkeeping services, go to www.businessbythebook.money

To connect with Kate about marketing services, go to www.katethesocialite.com

"I don't have time for that."

"I'm too busy."

"I'm overwhelmed."

Have you ever felt this way? Time management is one of the most difficult and important things to master as an entrepreneur. It impacts how many clients we can serve, how well we can market ourselves to new leads, and even affects how we present ourselves as individuals. 

It is imperative that you get control of your time and put more generous boundaries on your bandwidth. Your life and business success, to a point, ride on that aspect of your character.

To make it easier, today on The Kate Show I’m sharing seven habits I use to get more done in less time — without all the stress.

Stream this episode of The Kate Show wherever you get your podcasts or watch it on YouTube.

Need a marketing calendar for your home industry business? Go to www.katethesocialite.com

Have your leads slowed down in 2024? As the economy recovers from inflation, sometimes it feels worse even while it’s getting better. I say this not to discourage you, but to let you know that you're not alone. If your business lacks leads when you previously had plenty, it might not be “all your fault.” It could just be the ebb and flow of business.

That said, control what you can control. If you want to ensure you’re doing everything you can to nurture the growth of your business in the home industry, you need to remain proactive. If nothing else, put your extra downtime to good use by drilling down on your marketing and making it worth every penny.

On the other hand, if you continue to experience a steady number of quality leads coming into your business, don’t let yourself become apathetic toward marketing. Savvy entrepreneurs who understand the requirements of building long-term success will market their businesses non-stop, though the method will vary from season to season. If you want your business to stay in its growth season, this is the episode for you.

I once thought I could have it all — run a business, be a supportive spouse, keep my kids with me 24/7 until they started preschool, and still (somehow) squeeze in enough self-care to help me remember who I was apart from all those roles. Ha! 

Needless to say, I was incredibly naive. For the first few years of becoming a mom, having already established the business, I thought I could work while the kids took a nap or played. I thought I didn’t need to “waste time” on doing things for myself out of pure enjoyment and frivolity. I thought I could be a great wife, mom, and CEO all at the same time. It was a lofty goal and, as I eventually — begrudgingly — had to admit, it was not a realistic goal to have.

In February 2023, I had reached a complete state of utter burnout after nearly four years of trying to do it all by myself, as though I were trying to earn a badge of honor for requesting and accepting the least amount of help possible. I was a natural at doing things the hard way, and I turned myself into a martyr. I kept a secret scoreboard of who was actually doing more around the house — me or my husband — and I felt the overwhelming desire to insert myself into every situation. I didn’t know it then, but I was incredibly controlling. It almost cost me my marriage, and it certainly didn’t make me a good mom or role model for my son and daughter.

I knew there had to be a better way to live, but I didn’t think I had the time or ability to slow down and figure it all out. How could I fix it when I wasn’t sure what the problem was?

“It shouldn’t be this hard!” and “I have no time!” and “I’m just trying to help!” were a few things I constantly said to myself between moments of lucidity and chronic exhaustion. After all, I had (and still have) a tremendous number of blessings: My family, their health, my health, a beautiful home, a successful business. Complaining about anything sounded very pretentious and entitled, so I tried not to say much. I just became a quietly bitter, stressed-out human being. 

If you feel pulled in too many directions and if you constantly berate yourself for struggling so hard, or if you keep a personal scoreboard between you and your spouse (and frequently find them to be lacking) this episode is for you. The year 2023 was transformative for me, and I’m so excited to share with you what I learned in the hope that you will be able to avoid some stress and heartache.