The biggest question I get asked by new clients to my agency is, "Which newsletter topic should I send first?" While there is no singular right answer, often a good place to start is with an official welcome email.

But if you're new to the realm of marketing, you might first be asking, "Why even bother with email? Isn't email archaic? I don't even read my own emails!"

That's a great question, so we are going to start the discussion by going over some stats so that you can make an informed decision on whether to use email marketing to grow your business. After that, we'll go over best email marketing practices, and I'll share some amazing stories of my clients who raked in 6 and 7 figures, just from sending email newsletters. Lastly, I'll share a month-by-month breakdown of the topics or types of newsletters you should be sending throughout the year as a home professional.

Let's get started!

Stream this episode wherever you get your podcasts or watch it on YouTube and Spotify.

Timestamps:

(0:00) Introduction to Effective Email Marketing Strategies and Industry Insights

(4:23) Email Marketing Statistics and Trends for 2024

(10:51) Best Practices for Email Marketing

(15:55) Client Success Stories that Prove Email Marketing has Big ROI

(19:50) Ideal Email Marketing Topics and Examples