The Kate Show

Laughable Marketing Tips that you should ignore


Listen Later

It isn't often that I'm confronted with marketing advice that is just SO wrong that it's hilarious. And I am immediately sobered by the fact that I have seen my own clients' businesses harmed by following such advice.

"I was paying this coach thousands of dollars, so I thought she knew what she was talking about," is a statement my returning clients have made a little too often.

Let me be clear, business coaches are not marketing professionals. And marketing pros are NOT business coaches. I've been asked to provide coaching numerous times. I will always continue to say no.

Why? Because merely running one or two successful businesses doesn't qualify me - or anyone else - to be a coach. And being a business or branding coach doesn't mean they know anything about marketing.

This topic is pretty personal to me. I've read too many sad emails from my clients who were given advice that resulted in one of their worst, least profitable years in business.

Harmful advice such as...

"Stop blogging and email marketing. That is just for newbies." (No one is above marketing or consistent client communication.)

"You need to sound more elevated." (No, you just need to align with your ICA better, be personable, and talk to them consistently. See the first point.)

"Rebranding would solve your revenue problems." (This is a bandaid approach that costs YOU time and money without addressing the actual financial problem.)

Resources You'll Love

👉 Why I'm deleting my business social media: https://www.katethesocialite.com/just-kate

👉 Get a marketing plan for your home industry business: https://www.katethesocialite.com/marketing-calendar

👉 Get a complimentary 1:1 marketing audit LIVE with Kate: https://calendly.com/socialite/socialite-vault-inquiry

Timestamps:

(0:00) Introduction: Laughable Marketing Tips and Their Impact

(4:01) Marketing Tips That Will Keep You Pointed in the Wrong Direction

(18:20) Marketing Mindset and Positioning

(23:15) 4 Principles of Building Brand Trust

...more
View all episodesView all episodes
Download on the App Store

The Kate ShowBy Socialite Agency

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

96 ratings


More shows like The Kate Show

View all
The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,569 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,613 Listeners

A Well-Designed Business® | Interior Design  Business Podcast by LuAnn Nigara

A Well-Designed Business® | Interior Design Business Podcast

767 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,054 Listeners

This Organized Life: Decluttering Tips for Moms, Entrepreneurs and Professional Organizers by Laurie Palau

This Organized Life: Decluttering Tips for Moms, Entrepreneurs and Professional Organizers

273 Listeners

The Marie Forleo Podcast by Marie Forleo

The Marie Forleo Podcast

1,667 Listeners

The Influencer Podcast by Julie Solomon

The Influencer Podcast

1,444 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,348 Listeners

Business of Home Podcast by Business of Home, Dennis Scully

Business of Home Podcast

424 Listeners

Profit Is A Choice by Michele Williams | Business Coach | Podcaster |Speaker

Profit Is A Choice

55 Listeners

Designed by Wingnut Social | Interior Design Business by Darla Powell

Designed by Wingnut Social | Interior Design Business

243 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,573 Listeners

Trade Tales by Business of Home, Kaitlin Petersen

Trade Tales

72 Listeners

The Interior Collective by IDCO Studio

The Interior Collective

284 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,416 Listeners